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NFL Network’s Live Broadcast of Pregame Show Delivered Over America’s
Most Dependable 3G Network, Including Performances by Tim McGraw and
Black Eyed Peas
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sep. 4, 2009--
As the NFL kicks off its 90th season, football fans will
again be able to catch all the live action for every game from their
mobile phone with NFL Mobile Live only from Sprint (NYSE:S). Music fans
also win with NFL Mobile Live, which will carry NFL Network’s live
telecast of the pregame show featuring performances by Tim McGraw and
the Black Eyed Peas. The 30-minute pregame airs at 8 p.m. EDT on Sept.
10 before the season-opening game between the Pittsburgh Steelers and
Only with the Sprint Now NetworkTM – America’s most
dependable 3G network(1) – can fans get the instant
gratification that NFL Mobile Live provides, including:
live radio broadcasts of every regular-season NFL game from both the
home and road teams’ flagship stations.
a live telecast of NFL Network available 24/7.
live telecasts of all eight games televised by NFL Network beginning
Nov. 12 when the Chicago Bears face the San Francisco 49ers.
a bevy of on-demand video highlights, including Sprint “Can’t-Miss
Plays” where fans can vote for their favorite of the top three plays
each week of the season to be entered into the Can’t-Miss Plays
sweepstakes and a chance to win one of 17 trips to Super Bowl XLIV.
a “send to a friend” link that allows customers to send “Can’t-Miss
Plays” and other video highlights from their Sprint phone to other
Sprint video-enabled phones.
real-time text alerts when players or teams score, including video
injury reports and breaking news with updates from ProFootballTalk.com.
the latest team-specific information with blogs for all 32 NFL teams
courtesy of SBNation.com.
statistics and player bios.
One of the most popular applications from Sprint, NFL Mobile Live
reached 1 million downloads quicker than any other application in the
company’s history during the 2008 season. It also drives more usage than
any other downloadable application Sprint offers. Sprint subscribers can
download NFL Mobile Live by texting NFL to 7777 (standard text-messaging
“NFL Mobile Live continues to be an ideal resource of NFL information
for people who love the NFL but who lead busy lives,” said Steve
Gaffney, Sprint’s director of sports and entertainment marketing. “The
live content we’re providing with NFL Mobile Live, including live radio
broadcasts of regular-season games and the live telecasts of NFL
Network, is unique to Sprint and continues to be incredibly popular with
Fantasy football players can use NFL Mobile Live to get an edge over
their league rivals with wireless capabilities only Sprint can provide.
Fantasy players can manage their teams from their phone by tracking
their players with real-time text alerts and expert fantasy analysis.
Powered by Sprint’s Now Network – recently named most reliable in a
13-city test by PC World – NFL Mobile Live is available on most
Sprint handsets, including Palm® Pre™(2), and is
included at no additional charge with Sprint Everything plans with data
starting at $69.99. It’s also included with the Simply EverythingTM
plan, which combines unlimited nationwide voice, messaging and extensive
data services for just $99.99 per month (monthly prices exclude Sprint
surcharges and taxes). With other Sprint plans available on phones other
than Palm Pre, customers can get NFL Mobile Live by adding a Data Pack,
starting at $15 per month.
Sprint’s value-oriented service plans offer significant savings vs. the
competition. For example, the Sprint Simply EverythingTM plan
saves customers $1,200 over the comparable plan for AT&T’s iPhone, and
more against Verizon’s smartphone and PDA pricing for a two-year period.(3)
Sprint is the only wireless carrier to offer Ready Now service with
trained retail associates to work one-on-one with customers to
personalize their handset, set up features and demonstrate how it works
before the customer leaves the store. Customers have the choice of
sitting down with a Sprint retail associate at the time of purchase or
they can schedule an appointment for a later time at www.sprint.com/storelocator.
More information is available at www.sprint.com/nfl.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving almost 49 million customers at the end of
the second quarter of 2009; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The company’s customer-focused strategy
has led to improved first call resolution and customer care satisfaction
scores. For more information, visit www.sprint.com.
(1) “Dependable” based on independent, third-party drive
tests for 3G data connection success, session reliability and signal
strength for the top 50 most populous markets from January 2008 to May
2009. Not all services available on 3G and coverage may default to
separate network when 3G unavailable. Coverage may not be available
everywhere. Customers should refer to sprint.com/coverage for details.
(2) Palm Pre requires activation on a Business Essentials
message & data plan or Everything plan with data and Palm ID. Use
of this device requires providing a valid e-mail address, mobile phone
number, and related information for account setup and activation. Within
wireless coverage area only. Number of applications and actual
performance will vary depending on applications used and actions
(3) Comparisons based on AT&T iPhone 3G plan with Unlimited
Text buy-up option and unlimited minutes option for Verizon/PDA
Smartphone Nationwide Email & Messaging plus VZ Navigator. Based on
publicly available information as of publication date. Excludes taxes,
Sprint surcharges, fees and premium content.
Dave Mellin, 720-840-4788