September 04, 2009

(Business Advantage pricing chart (pdf))
(Business Advantage print advertisement (pdf))

NFL Network’s Live Broadcast of Pregame Show Delivered Over America’s Most Dependable 3G Network, Including Performances by Tim McGraw and Black Eyed Peas

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sep. 4, 2009-- As the NFL kicks off its 90th season, football fans will again be able to catch all the live action for every game from their mobile phone with NFL Mobile Live only from Sprint (NYSE:S). Music fans also win with NFL Mobile Live, which will carry NFL Network’s live telecast of the pregame show featuring performances by Tim McGraw and the Black Eyed Peas. The 30-minute pregame airs at 8 p.m. EDT on Sept. 10 before the season-opening game between the Pittsburgh Steelers and Tennessee Titans.

Only with the Sprint Now NetworkTM – America’s most dependable 3G network(1) – can fans get the instant gratification that NFL Mobile Live provides, including:

  • live radio broadcasts of every regular-season NFL game from both the home and road teams’ flagship stations.
  • a live telecast of NFL Network available 24/7.
  • live telecasts of all eight games televised by NFL Network beginning Nov. 12 when the Chicago Bears face the San Francisco 49ers.
  • a bevy of on-demand video highlights, including Sprint “Can’t-Miss Plays” where fans can vote for their favorite of the top three plays each week of the season to be entered into the Can’t-Miss Plays sweepstakes and a chance to win one of 17 trips to Super Bowl XLIV.
  • a “send to a friend” link that allows customers to send “Can’t-Miss Plays” and other video highlights from their Sprint phone to other Sprint video-enabled phones.
  • real-time text alerts when players or teams score, including video alerts.
  • injury reports and breaking news with updates from
  • the latest team-specific information with blogs for all 32 NFL teams courtesy of
  • statistics and player bios.

One of the most popular applications from Sprint, NFL Mobile Live reached 1 million downloads quicker than any other application in the company’s history during the 2008 season. It also drives more usage than any other downloadable application Sprint offers. Sprint subscribers can download NFL Mobile Live by texting NFL to 7777 (standard text-messaging rates apply).

“NFL Mobile Live continues to be an ideal resource of NFL information for people who love the NFL but who lead busy lives,” said Steve Gaffney, Sprint’s director of sports and entertainment marketing. “The live content we’re providing with NFL Mobile Live, including live radio broadcasts of regular-season games and the live telecasts of NFL Network, is unique to Sprint and continues to be incredibly popular with our subscribers.”

Fantasy football players can use NFL Mobile Live to get an edge over their league rivals with wireless capabilities only Sprint can provide. Fantasy players can manage their teams from their phone by tracking their players with real-time text alerts and expert fantasy analysis.

Powered by Sprint’s Now Network – recently named most reliable in a 13-city test by PC World – NFL Mobile Live is available on most Sprint handsets, including Palm® Pre™(2), and is included at no additional charge with Sprint Everything plans with data starting at $69.99. It’s also included with the Simply EverythingTM plan, which combines unlimited nationwide voice, messaging and extensive data services for just $99.99 per month (monthly prices exclude Sprint surcharges and taxes). With other Sprint plans available on phones other than Palm Pre, customers can get NFL Mobile Live by adding a Data Pack, starting at $15 per month.

Sprint’s value-oriented service plans offer significant savings vs. the competition. For example, the Sprint Simply EverythingTM plan saves customers $1,200 over the comparable plan for AT&T’s iPhone, and more against Verizon’s smartphone and PDA pricing for a two-year period.(3)

Sprint is the only wireless carrier to offer Ready Now service with trained retail associates to work one-on-one with customers to personalize their handset, set up features and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at

More information is available at

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit

(1) “Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from January 2008 to May 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable. Coverage may not be available everywhere. Customers should refer to for details.

(2) Palm Pre requires activation on a Business Essentials message & data plan or Everything plan with data and Palm ID. Use of this device requires providing a valid e-mail address, mobile phone number, and related information for account setup and activation. Within wireless coverage area only. Number of applications and actual performance will vary depending on applications used and actions performed.

(3) Comparisons based on AT&T iPhone 3G plan with Unlimited Text buy-up option and unlimited minutes option for Verizon/PDA Smartphone Nationwide Email & Messaging plus VZ Navigator. Based on publicly available information as of publication date. Excludes taxes, Sprint surcharges, fees and premium content.

Source: Sprint

Media Contact:
Dave Mellin, 720-840-4788