Sprint.com

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Overview
Sprint is bringing an in-store experience to the comfort of a customer’s own home, office or other location they choose with this innovative service that is unlike anything else in wireless today. With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer's location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one. The experience also includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device.

Sprint developed this service based on customer research and insights that clearly indicated the need for a revolutionary service like this one.

 
 


Quotes
“We’re constantly listening to our customers, and we learn from them what they want in a great wireless phone experience so that we can remove their pain points,” Claure said. “As a result, we created Sprint Direct 2 You, a whole new way of buying wireless. With Direct 2 You, Sprint brings an amazing, convenient in-store experience directly to the customer – in the comfort of wherever they want to be. Customers will never have to worry about transferring their own data or being handed a device they do not know how to use.”- Sprint CEO Marcelo Claure

What is Direct 2 You?
  • Sprint will transform forever the way customers buy or upgrade their mobile phones, tablets and other connected devices with the introduction of Sprint Direct 2 You.
  • Sprint is bringing an in-store experience to the comfort of a customer’s own home, office or other location they choose with this innovative service that is unlike anything else in wireless today.
  • With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer's location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one.
  • The experience also includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device.
Direct 2 You: How it will work?
  • The Direct 2 You experience is easy and simple. A customer schedules an appointment by calling 844-347-2968 or visiting https://sprintdirect2you.com, and an expert meets them at a location of the customer’s choice.
  • A Direct 2 You Expert arrives when and where the customer requests, sets up and activates the new phone, transferring all contacts and data from the old phone, then personalizes the new device to the customer’s specifications.
  • Customers can choose to turn in their old phones for recycling or reuse.
Why Direct 2 You?
  • Time is the most precious asset for current and future Sprint customers who find it inconvenient to visit a store.
    • Customers have shared that they are reluctant to order online and receive a new device at home because it is challenging to start using it without help. It’s not easy to transfer the contacts, pictures, videos, apps and other content from an old device to a new one.
  • Setting up a new phone and learning how to use new features also can be difficult, and these functions are usually performed in a store.
    • Sprint teams listened to these customer concerns and invented Sprint Direct 2 You, transforming the way American wireless consumers will shop for smartphones and other mobile devices.
  • The Sprint experts are particularly skilled in helping customers make the switch from a phone using the Android operating system to one running on Apple’s iOS, or vice versa.
    • While this can be a complex process, the expert will manage it to make it easy for the customer.
Sprint Direct 2 You is the latest example of Sprint responding to customer feedback in order to provide them with the best possible wireless experience.Improving our network

Delivering Value 

Direct 2 You is an industry first. 
  • Sprint is the only carrier to bring the in-store experience to the comfort of a customer’s home, office or other location they choose.
Direct 2 You is a national program.

Direct 2 You makes sense – for real people with real-life challenges.
            
Direct 2 You Benefits in communities:
  • Direct 2 You will create jobs initially in Kansas City then spread job opportunities across the country during 2015.
Images


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Sprint CEO Marcelo Claure delivers a mobile phone on-demand to a customer's home.

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Related Links

Press Release: April 13, 2015 Sprint Revolutionizes Wireless Shopping Experience by Introducing Sprint® Direct 2 You
Press Release: May 18, 2015 - Sprint Expands Direct 2 You Availability to Include New Customers in Kansas City, Chicago and Miami
Blog: Putting customers first with Sprint Direct 2 You

Media Contact
Sprint

Melinda Tiemeyer
816-721-1000
melinda.tiemeyer@sprint.com
 

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