By Dave Mellin
December 09, 2014
To highlight Sprint’s new Cut Your Wireless Bill in Half Event, Sprint launched a new advertising campaign that began this past weekend featuring TV ads with different individuals portrayed as AT&T or Verizon customers literally cutting their paper bills in half using a variety of large items including a saw, sword, weed-whacker, chainsaw, and giant scissors.
The fully integrated campaign 15- and 30-second TV spots in English and a 30-second TV sport in Spanish as well as radio, print and digital.
The actors appear in a studio as a voice asks what’s in their hand, an AT&T or Verizon bill, and how much they are spending per month. After a variety of responses they’re asked, “What if Sprint could cut your bill in half? And give you unlimited talk and text and match your data?”
“I’m done with AT&T,” says one the people.
Another says, “Goodbye Verizon.”
Those customers are then shown cutting their printed bills in half in dramatic fashion using a sword, weed-whacker, chainsaw other large tools.
TV ends with the message, “Bring your Verizon or AT&T bill and we’ll cut your rate plan in half.”
The Cut Your Bill in Half Event began Friday. Sprint will cut in half the monthly rate plan for Verizon and AT&T customers who switch to Sprint and will provide unlimited talk and text to anywhere in the U.S. while on the Sprint network – regardless of a customer’s current plan – and match the customer’s data allowance for half the cost they are currently paying for their monthly rate plan (some exclusions apply). Customers will need to turn in their old phones and purchase new phones with Sprint Easy Pay, leasing or pay full price.
You can get more details in the official Cut Your Wireless Bill in Half Event press release in the Sprint Newsroom or at www.sprint.com/halfprice.
Dave Mellin is a communications manager for the brand, advertising and sponsorship teams at Sprint. Based in Denver, he can answer questions related to Sprint’s sports and entertainment sponsorships, and advertising. You can reach Dave at firstname.lastname@example.org.