September 28, 2009

Singers Belt Out “Toodle-Loo” to Restrictive Calling Circles of AT&T, Verizon and T-Mobile in Favor of Sprint’s New Any Mobile, Anytime Calling Plan Feature

Getting a Better Deal on Wireless Has Never Been So Amusing with Creative Spin on Popular Songs

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sep. 28, 2009-- Can’t get no satisfaction from high wireless bills and restrictive calling circles? On Sunday, Sept. 27, Sprint launched a unique form of video entertainment designed to encourage wireless users to belt it out, sing a goodbye song to their current wireless carrier, and choose Sprint instead. In a sign that the times they are a changin’, Sprint is offering Any Mobile, AnytimeSM – a new feature of Sprint Everything Data plans that offers customers unlimited mobile-to-mobile calling from the Sprint Network to ANY wireless phone on any U.S. wireless carrier network at any time.

Sprint’s call to action behind the new spots is simple: go to, choose a preferred tune (based on your current wireless carrier), then watch as a hip crooner bursts into a breakup song aimed at the restrictive calling circles of T-Mobile, AT&T or Verizon Wireless. People are encouraged to share the short video with friends, family and colleagues to illustrate that wireless phone subscribers can, indeed, beat it with Sprint’s Any Mobile, Anytime offering.

These playful songs creatively intone that people no longer need to be suffocated by small calling circles provided by most wireless carriers in order to enjoy unlimited minutes. Lyrics, based on jukebox favorites and old-time classics, inform viewers that they can switch to Sprint to get the freedom to call any of the 250 million plus mobile phones in the country from the Sprint network without using a single minute on their plan. “Like a Virgin,” Mr. Mister’s “Broken Wings” and the Stephen Foster’s “Oh! Susanna” are featured in the spots. These telecommunications torch-songs include such lines as: “Sprint is sweet, and it beat, T-Mobile, you had me sad and blue, So here’s the deal, Yea, T-Mobile here’s the deal. It’s goodbye to you.

“Sprint is reaching out to new audiences and changing the conversation of traditional wireless advertising by launching these dynamic viral spots,” said Mike Goff, vice president of national advertising, Sprint. “These entertaining videos encourage viewers to say goodbye to restrictive calling circles and switch to Sprint for greater freedom and savings. This is a fun, viral way to spread the word that Sprint’s Any Mobile, Anytime is the best deal out there.” The ads were developed for Sprint by Goodby, Silverstein and Partners.

Because there are more than 50 ways to leave your wireless company, people who are unhappy with restrictive calling circles can switch to Sprint and experience the freedom of unlimited mobile-to-any-mobile calling by signing up for one of the Everything Data or Everything Data Family plans. By offering unlimited calling to the people customers call most often – other wireless users – cutting the cord becomes a viable choice for more people. And it will open the door to wireless data and messaging for some people who have been concerned about the cost of these capabilities.

Furthermore, wireless-centric families will find Everything Data Family plans with Any Mobile, Anytime especially beneficial. For example, at $42.50* per person, a family of four can get unlimited wireless for each family member. So, if those boots are made for walking, a move to Sprint translates into nationwide unlimited messaging and data, and now unlimited calling, to any of the more than 250 million wireless customers in the United States at any time, for each member of the family.

For more information about Any Mobile, Anytime, visit:


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit

*$129.99/mo. for two lines. $19.99 for each additional line. Prices exclude Sprint surcharges and taxes. New customers require a two-year Agreement per line.

Source: Sprint

Kathleen Dunleavy, 310-709-3689