Portion of sales from new line activations will benefit the 1Million Project, which will provide free wireless devices and service to 1 million low-income high school students across the country

June 08, 2017
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NEW YORK & OVERLAND PARK, Kan. (BUSINESS WIRE), June 08, 2017 - Global music and entertainment platform TIDAL and Sprint (NYSE:S) are rewarding Sprint customers with an all-access pass to TIDAL’s global music and entertainment platform. Beginning June 9, new and existing customers can get six months of TIDAL HiFi for no charge.

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TIDAL HiFi will provide customers the opportunity to access TIDAL’s artist-driven, exclusive content, livestreams, music videos, ticket giveaways and unique fan experiences. Members will have first access to a variety of unrivaled exclusive content from the world’s biggest stars. Previous exclusives have included content from Calvin Harris, Rihanna, Beyoncé and Nicki Minaj.

“We recognize that music streaming is one of the most important services for consumers,” said Marcelo Claure, Sprint president and CEO. “More than two-thirds of mobile subscribers stream music an average of 45 minutes per day, making our partnership with TIDAL a natural fit for Sprint and our commitment to offering innovative, affordable and worry-free service. We’re providing our customers and anyone who signs up for Sprint a complimentary six-month trial of TIDAL HiFi so they can experience all the unique and exclusive content TIDAL has to offer.”

On June 9, existing Sprint customers may visit sprint.com for information on how to add TIDAL HiFi, or they can visit a local Sprint store. After six months, Sprint customers can pay $9.99 per month for TIDAL Premium.1 Only Sprint customers can stream the TIDAL content they want, at an unbeatable price, on an award-winning, highly reliable network.

Now is the perfect time to switch to Sprint. In addition to receiving a complimentary six-month trial of TIDAL HiFi, Sprint provides switchers with a clean slate by covering switching fees up to $650 per line via prepaid reward card.2 Only Sprint delivers 50 percent off most national carriers’ rate plans and the best deals on the latest phones. For a limited time, Sprint offers four lines of fully featured Unlimited Data, Talk and Text for $22.50 per line and the fifth line is free!3

In addition, the TIDAL and Sprint partnership will support the 1Million Project, an initiative from Sprint and the Sprint Foundation that will connect 1 million low-income U.S. high school students who don’t have internet access at home, to help level the playing field and eliminate the “homework gap.” Participating students will receive free mobile devices and free high-speed wireless internet connectivity while in high school for up to four years.

Starting June 9, Sprint will donate $2 from every new line activation with a device purchase or lease – up to $1 million – to support the 1Million Project.4 For more information about Sprint’s initiative to equip high school students with the tools they need to succeed, visit sprint.com/1millionproject.

“Education is key to a bright future, and unfortunately not everyone has access to the tools and resources needed to succeed, including internet access and mobile devices,” said TIDAL artist-owner, Nicki Minaj. “I’m so proud to work with Sprint and TIDAL, who are prioritizing programs like the 1Million Project in order to ensure that a student’s zip code and family financial situation aren’t roadblocks to a successful future.”

As Sprint and TIDAL continue to deliver an unparalleled entertainment experience, Sprint customers can expect to enjoy more exclusive content from their favorite artists during the next few months. Among the highly anticipated content are special exclusives for Sprint customers and existing TIDAL members. Music fans are encouraged to sign up now.

Following this year’s announcement that Sprint acquired 33 percent of TIDAL as a result of a game-changing partnership, the platforms have collaborated on unique opportunities such as the pop-concert series with the renowned “King Of Bachata,” Romeo Santos.

More than just a music-streaming service, TIDAL is committed to connecting fans with their favorite musicians. The platform provides members on-demand access to more than 48.5 million music tracks, 175,000 videos, carefully curated playlists by industry experts and artists, exclusive content, livestreams, videos, concert tickets and unique fan experiences.

About TIDAL

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 48.5 million song catalog and 175,000 high quality videos. For more information, please visit www.tidal.com.

Follow TIDAL at http://facebook.com/tidal, http://twitter.com/tidalhifi and https://instagram.com/tidal/

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 59.7 million connections as of March 31, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 After 6 months, pay $9.99/mo. for Tidal Premium. Sprint unlimited data streams video at up to HD 1080p, music at up to 1.5Mbps, gaming at up to 8Mbps. Data deprioritization during congestion. Sprint plan sold separately. Offer is only available for Android / iOS phones. Customers can choose to continue the HiFi experience for $19.99/mo.

2 Via Prepaid Rewards Card (less phone trade-in credit provided) after online registration and new phone activation. Prepaid Card: is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card and funds expires after 6 months. Card terms and conditions apply, see www.SprintPrepaidCard.com.

3 Savings compared to advertised unlimited rates for 4 lines as of 5/31/17. Carrier features and international options differ. See carrier sites for details. Savings until 6/30/18; then $60/mo. for line 1, $40/mo. for line 2 and $30/mo. lines 3-5. Includes unlimited talk, text and data. Streams video at up to HD 1080p, music at up to 1.5Mbps, gaming at up to 8Mbps. Data deprioritization during congestion. Pricing shown with$5/month AutoPay discount applied within two invoices. Taxes, surcharges and restrictions apply.

4 From June 9 to Dec. 9, Sprint will donate $2 to the Sprint Foundation in connection with the purchase or lease of any Android or iOS phone with the activation of a new line of service, with a maximum donation of $1 million. For more information, visit http://goodworks.sprint.com/content/1022/files/SprintTidal1MPInfoFINAL.pdf.

 

Contact(s)

Sprint
Danielle Babbington, 949-748-3418
Danielle.babbington@sprint.com
or
TIDAL
Alisa Finkelstein, 212-827-3753
afinkelstein@mww.com