Keynote addresses from Sprint, Intel and Google; Panel discussion led by IDC; Breakout sessions include Sprint ID, monetization, M2M, 4G, mobile apps and business solutions

October 13, 2010

OVERLAND PARK, Kan. (BUSINESS WIRE), October 13, 2010 - Sprint (NYSE: S) is hosting its 10th anniversary Sprint Developer Conference Oct. 26-28 in Santa Clara, Calif. The three-day conference will deliver valuable insights and support from a strong cross-section of leading mobile platforms, including Android, RIM and Windows Mobile, and will provide hands-on coding sessions, breakout sessions, event sponsor exhibits and networking opportunities for developers. In addition, the conference will address enterprise and M2M business solutions, development for Sprint ID, approaches to make developers more profitable, 4G technical/development resources and more. Visit for more information.

Sprint CEO Dan Hesse will deliver the keynote address on Oct. 27. Additional speakers are Danny Bowman, president-Integrated Solutions for Sprint; Paget Alves, president-Business Markets Group Sprint; Doug Fisher, vice president-Software and Solutions Group, and general manager-Systems Software Division at Intel; and Michael Lock, vice president-Enterprise Sales for Google. The speeches will focus on how the growing enabling capabilities from Sprint and the core partners in the ecosystem will provide more opportunities for developers to monetize their solutions and for businesses to improve productivity, lower costs and grow revenue.

“For more than 10 years, Sprint has been providing tools and resources to developers to create innovative apps for business users and consumers through its Application Developer Program and developer conferences,” said Len Barlik, vice president-Wireless and Wireline Services for Sprint. “Mobile applications are the fastest growing segment in the wireless industry. At the Sprint Developer Conference, Sprint is bringing industry experts throughout the ecosystem to provide best practices, hands-on coding labs and discussions about distribution and monetization.”

Sprint ID

Sprint recently announced Sprint ID, which allows consumers and business customers, on select Sprint devices, to quickly customize their mobile experience with an ID pack, complete with apps, widgets, ringtones and wallpapers. Sprint ID will give developers an opportunity to easily reach consumers and business customers with the apps they need or value most.

Developers will realize several benefits by participating in the Sprint ID ecosystem, including:

  • An additional distribution channel for applications and services
  • The ability to improve the search and discoverability of Android apps and services
  • The chance to offer an end-to-end customized user experience

The Sprint Application Developer Program will offer support to developers for Sprint ID through the developer website at During the conference, Sprint ID will be featured in breakout sessions, discussed during the Android coding lab, and demonstrated in the exhibit hall.

Developers can register and find additional information about the conference at

2010 Sprint Developer Conference Sponsors

Premier: Intel, Microsoft Windows Phone, Motricity
Platinum: Acision, Alcatel-Lucent, BlackBerry, Clearwire, Ericsson, HTC, Motorola Solutions, Openwave, Qualcomm, Samsung
Gold: Airvana, Axeda, Device Anywhere, Franklin Wireless, GetJar, Good, Motorola Mobility, Navteq, Syniverse Technologies, TeleNav, Wireless Industry Partnership
Gaming Partners: EA, Gameloft, Namco

About Sprint Application Developer Program

Sprint offers customers access to thousands of apps and data services and a variety of award-winning smartphones that use Android, RIM, Palm webOS or Microsoft Windows platforms. Sprint views the developer community as the forum for creativity, and invests in technology and processes that enable developers to have access to important capabilities unique to Sprint’s network, with an evolving Application Developer Program established in 2001. Sprint offers access to more APIs than any other carrier to make their apps richer.

Visit to learn more about the Sprint Application Developer program and to take advantage of the resources and tools available to developers.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at or and


Kristin Wallace, 678-358-1190