This new strategic business unit consolidates resources into one team with common goals and a sharp focus on Sprint’s overall open device and M2M strategy and business development. The unit will assess revenue opportunities, develop go-to-market plans and execute quickly, working closely with Sprint’s customer-facing channels and partners. This move builds on more than 10 years of experience in working with vendors to provision non-Sprint-branded devices to operate on its networks, as well as extensive expertise in operating multiple platforms and assets.
Sprint will focus on innovative applications in these key areas, which are rapidly transforming the ways machines and people interact:
"With the multiple players in M2M and varied solutions that can be complicated to implement, businesses often need help cutting through the complexity," said Steve Hilton, vice president of research, Yankee Group. "Sprint’s M2M history and new focused approach will make them thoughtful partners for businesses in this space as well as lead to continued innovation in solutions for consumers."
Emerging Solutions has a substantial ecosystem of both internal expertise and external partners to draw upon to ensure speed-to-market and delivery of the most appropriate solutions to meet the varied customer needs. The team will leverage the hundreds of Sprint solutions specialists who interface with business customers every day - such as solutions engineering, custom network and industry-specific specialists - and understand and continually gain new information about the evolving mobility needs of businesses. The team will work closely with Sprint’s consumer customer-facing channels and leverage its strong relationships with national third-party retailers and wholesale partners.
"Emerging Solutions will be a differentiator for Sprint and is a critical aspect of our future," said Danny Bowman, president of Integrated Solutions Group, Sprint. "Customers want mobile computing devices and wide area wireless access now, and we are well positioned to keep ’on top of the wave’ for this heavy demand. Wayne Ward will lead our Emerging Solutions team. Based on his 25 years of experience in marketing, product development and professional services, he is uniquely qualified to lead a team focused on developing a clear, unified strategy to generate new business, implement a comprehensive sales approach, and rapidly execute."
Sprint is an established leader in the M2M and mobile computing marketplace. Through the Sprint Open Device Initiative, Sprint has numerous partners and has certified hundreds of machine-to-machine and mobile computing devices for use on the Sprint mobile broadband network. Examples of partners and solutions:
"The critical piece of our puzzle was that we needed to find a partner that had the same vision we did: the machine-to-machine transmission of large amounts of data," said Brandon Nixon, CEO of DriveCam. "We selected Sprint for two very good reasons. They had an entrepreneurial view that was very consistent with ours, and they had a very solid, stable, ubiquitous network. Also, most of our clients are Fortune 500 companies so we needed a company that could perform at that level. Sprint has shown it can, and it’s been a terrific relationship for us."
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.
*"Dependable" based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous US markets (including Puerto Rico) from January 2008 to July 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable.
Mary Kunkel, 703-930-5290
Kathleen Dunleavy, 310-709-3689