November 16, 2016
Sprint Chief Marketing Officer Named to Business Insider List of 50 Most Innovative CMOs
Overland Park, Kan. – November 15, 2016 – Roger Solé, Sprint chief marketing officer, has been named to the inaugural Business Insider list of “50 Most Innovative CMOs,” which was announced today. The list recognizes marketing leaders who are thriving in an industry undergoing rapid disruption.
Roger Solé is recognized as an industry storyteller. The full list can be viewed at

Roger Solé, Sprint chief marketing officer, is responsible for promoting all Sprint products and services, brand and advertising, customer acquisition and retention. Since joining Sprint in 2015, Roger has launched innovative programs, including the biggest wireless offer in U.S. history – 50% off most Verizon, AT&T and T-Mobile rate plans1; Unlimited Freedom, an unprecedented simple approach to wireless pricing; iPhone Forever; Sprint Open World, which allows Sprint customers to receive 1GB of free data roaming in most countries in Latin America2; and most recently, led the creation of Sprint’s new brand identity and the extremely well acclaimed #ThatWirelessGuy campaign, featuring Paul Marcarelli, Verizon’s former spokesperson. Roger came to Sprint from TIM Brasil, where he was the company’s chief marketing officer.
The 50 Most Innovative CMOs was assembled by Business Insider senior advertising Lara O’Reilly with input from a jury of independent experts, including Wendy Clark - CEO of DDB North America; Tom Denford - Chief Strategy Officer at ID Comms; and Donovan Neale-May - Executive Director of the CMO Council.
In addition to being selected for the list, each honoree was named to one of four categories:
  • Connector: a marketing executive who has mixed art and science and technology into their campaigns
  • Rebel: an executive who is taking their marketing efforts in a completely different direction than their peers
  • Integrator: a marketing executive who has seamlessly integrated multiple channels into their strategy
  • Storyteller: a marketing executive who has mastered the art of storytelling across platforms
 “We are thrilled to announce our first-ever list of top marketers in the country,” said Henry Blodget, CEO and Global Editor-in-Chief of Business Insider. “They come from diverse backgrounds and represent a wide mix of talent, yet each has a track record of delivering results in an extremely competitive landscape. It’s especially rewarding to spotlight marketers who are leading the way in an industry that has become ever more demanding.”
About Sprint
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 60.2 million connections as of Sept. 30, 2016, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at or and
Business Insider, the largest business news site in the US and one of the fastest-growing news brands in the world, features a unique combination of reporting, video, photography and analysis. Business Insider – which includes Business Insider, twelve sites around the world, and the INSIDER lifestyle brand – reaches more than 100 million unique visitors globally each month. Founded in 2007, Business Insider pioneered a digital-native approach to business news aimed at the next generation of business leaders. The company offers a subscription research service, Business Insider Intelligence (BII), that provides in-depth insight, data and analysis of the digital landscape, including e-commerce, mobile, the “Internet of Things”, and Fintech. Each year, the company hosts a leading technology conference in New York: IGNITION. Business Insider Inc. is a company of Axel Springer SE.
Twitter/Instagram/Snapchat: @businessinsider
1 Discount applies to base monthly service plan only. Savings with $5/mo/line AutoPay credit applied within 2 invoices. Discount does not include competitor promotional or sale price. Carriers’ features differ. Plans exclude unlimited music and video streaming, data carryover, and cloud options that other carrier plans may offer. International features differ. Applies to Verizon Plan 2, 4, 8, 16, 24, 30, 40, and 50GBs; AT&T Mobile Share Advantage 1, 3, 6, 10, 16, 25, 30, 40, and 50GBs; and T-Mobile Simple Choice 2, 6 and 10GBs rate plans. Excludes unlimited data rate plans. Savings until 12/31/18. Other monthly charges apply. Offer/coverage not available everywhere or for discounted phones. Subject to new-line, up to $30/line activation fee, credit, valid port-in. Customer must choose from same porting carrier rate card.
2Requires international capable phone and eligible domestic service plan. Includes unlimited calling and text messaging and 1GB of data while in specified countries on GSM/GPRS networks only (add’l International data usage will be billed in kilobytes see for rates).