January 20, 2010
Proceeds from Sprint’s award-winning Samsung Reclaim(TM) sales benefit U.S. Adopt an Acre land conservation program
OVERLAND PARK, Kan., Jan 20, 2010 (BUSINESS WIRE) -- Sprint (NYSE:S) announced today that it has contributed $500,000 to The Nature Conservancy’s U.S. Adopt an Acre program to support the conservation of millions acres of public and private land. For each purchase of a Samsung Reclaim(TM) from Aug. 16, 2009 through Dec. 31, 2009, Sprint gave $2 of each sale to the Nature Conservancy’s program. The contribution amount equals Sprint’s maximum commitment of $500,000.

"As a leading U.S. green telecommunications company, Sprint is committed to supporting sustainability through our products, services and partnerships," said David Owens, vice president of marketing for Sprint. "The overwhelming success of the Samsung Reclaim proves that customers want to make environmentally-friendly purchasing decisions, and do not need to sacrifice the latest in wireless technology to do so. We thank our customers for embracing the Samsung Reclaim and are pleased to contribute $500,000 to the Nature Conservancy."

"Sprint has been an exceptional partner and these funds will help us protect and restore some of the world’s most ecologically- important landscapes," said Mark Tercek, president and CEO of The Nature Conservancy. "We want to thank Sprint and Samsung for their commitment to sustainability and for support of all the Conservancy’s work to protect the natural systems that sustain us all."

The first phone to be made available in the U.S. whose casing is constructed partly from bio-plastic materials, Samsung Reclaim is a feature-rich messaging device made from 80 percent recyclable materials and sold in fully recyclable packaging.

Samsung Reclaim has garnered numerous awards and accolades including being recognized as a 2010 CES Innovation Award Honoree in the eco-design and sustainable technology category and was named by CTIA-The Wireless Association, as the "CTIA 2009 Hottest in Show" in the Hot for the Holidays awards program. The device has also been featured in O, The Oprah Magazine’s Holiday Gift Guide’s Gifts Under $50 and the Treehugger’s Green Gift Guide for the Green Geek.

Sprint, recently ranked highest among all U.S. telecom companies and #15 overall on Newsweek’s Green Rankings, is an industry leader in the reuse and recycling of wireless devices sold. Sprint has an aggressive industry-first goal of reaching a 90 percent phone collection rate for reuse/recycling compared with annual wireless device sales by 2017. To learn more about wireless recycling, consumers can visit the Sprint wireless recycling Web site.

As part of its commitment to environmental improvements across its business, Sprint also established new green design criteria for future devices and accessories and recently announced several new environmental initiatives to support its aggressive environmental goals including a commitment to reduce GHG emissions by 15 percent by 2017.

For more information on Sprint programs that protect the environment, go to http://www.sprint.com/green, or follow @SprintGreenNews on Twitter.


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the third quarter of 2009 and the first and only wireless 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit http://www.sprint.com.


The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 18 million acres in the United States and have helped preserve more than 117 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at http://www.nature.org.

SOURCE: Sprint

Alexander Hahn, 703-433-3062