March 17, 2010

NASCAR on SPEED All-Star Week programming to be streamed live on Sprint devices


HUNTERSVILLE, N.C.March 17, 2010 – Sprint (NYSE:S) today announced that for the second consecutive year, its customers will receive exclusive access to the NASCAR Sprint All-Star Race driver/crew chief meeting. Utilizing Sprint technology, fans can listen live to the pre-race meeting between NASCAR officials, drivers and crew chiefs prior to the running of the 2010 NASCAR Sprint All-Star Race on Saturday, May 22 at Charlotte Motor Speedway in Concord, N.C.


The audio will be streamed exclusively on Sprint devices via NASCAR Sprint Cup Mobile for customers everywhere. Fans attending the race can also listen in on the Sprint FanView device. NASCAR Sprint Cup Mobile will archive the audio for repeat listening through the following week.


“NASCAR fans crave inside access to the sport, and it doesn’t get much more ‘inside’ than the driver/crew chief meeting,” said Steve Gaffney, vice president of Corporate Marketing for Sprint. “After introducing this innovation last year, Sprint received such positive feedback from customers, we knew we had to bring it back for 2010. Sprint is thrilled to use our technology to give fans a closer look at the inner workings of this amazing sport.”


Attendance is mandatory at this meeting for all drivers and crew chiefs competing in a given NASCAR Sprint Cup Series event. If a driver and/or crew chief is late or does not attend the meeting, their team is forced to start at the rear of the entry field, regardless of qualifying position.


Sprint customers with data plans will also have access to a number of NASCAR on SPEED broadcasts during All-Star week via NASCAR Sprint Cup Mobile. In addition to coverage of the May 19 Sprint Pit Crew Challenge event, All-Star practice sessions and qualifying, and SPEED shows like Trackside, RaceDay and NASCAR Victory Lane, fans will be able to view the NASCAR Sprint All-Star Race in its entirety on Sprint devices.


“A lot of the media and fans have said the final 10 laps of last year’s Sprint All-Star Race were some of the most exciting racing of the season,” Gaffney said. “Thanks to our great partners at SPEED, Sprint customers will be able to see every lap of this year’s no holds-barred race, no matter their location. Using the NASCAR Sprint Cup Mobile application, our customers won’t miss a second of the action.”


NASCAR Sprint Cup Mobile users can choose to view SPEED’S live coverage, or select from additional camera angles, including in-car camera views and “Battle Cam,” which will focus on drivers competing for positions throughout the All-Star field.


Revamped for 2010, NASCAR Sprint Cup Mobile, an exclusive wireless phone application from Sprint, will also offer SPEED’S broadcast of the NASCAR Sprint Pit Crew Challenge on May 19. In addition to these special All-Star related broadcasts, fans using NASCAR Sprint Cup Mobile have instant access to LIVE driver in-car audio, radio broadcasts, driver stats, breaking news and post-race press conferences.


The new NASCAR Sprint Cup Mobile is available free with any data plan on capable Sprint devices. Text “NASCAR” to 7777 to download the application (standard text messaging and data rates apply) or visit for more information.


Tickets for the NASCAR Sprint All-Star Race on Saturday, May 22 at Charlotte Motor Speedway start at $39 and are available at or by calling 800-455-FANS.


About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit


About SPEED™

SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 79 million homes in North America, SPEED is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit, the online motor sports authority.