July 15, 2009
In These Tough Economic Times, Sprint’s Referral Rewards Program Now Provides Most Lucrative Offer Among National Wireless Carriers

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jul. 15, 2009-- Now through Oct. 31, Sprint (NYSE:S) is expanding its popular Referral Rewards Program, giving customers the chance to earn a $50 Visa Debit Card – up to $600 a year for 12 referrals (or 12 new lines activated) – when they encourage new customers to sign up with Sprint. Once they switch, new customers will receive their own $25 Visa Debit Card for each new line activated. Additionally, for the first time, the Referral Rewards program includes new customers who sign up for mobile broadband connection cards. The changes make Sprint’s referral program the most lucrative referral rewards offer available among the national carriers today.1

New Sprint customers will quickly learn first-hand the buzz they’ve been hearing about the “new Sprint”:

  • Worry-free individual and family plans that offer huge savings, such as Sprint’s Simply EverythingSM plan, which saves customers $1,200 over the comparable plan for AT&T’s iPhone, and more against Verizon’s smartphone and PDA pricing over a two-year period.2
  • America’s most dependable 3G network3, which was recently named most reliable network over Verizon and AT&T in a 13-city test by PC World. It’s also faster in more places than AT&T’s 3G network4 and has more than 20 times the coverage of T-Mobile’s current 3G network, based on square miles.5 No one has a larger voice calling area.
  • Award-winning phones – such as the Palm® Pre™ – and a variety of features such as Nextel Direct Connect®, which provides customers access to the nation’s largest push-to-talk community; One Click, which allows users to customize and access their favorite phone content in one easy step; and Sprint Navigation, which provides turn-by-turn driving directions, 3D moving maps, and real-time traffic alerts.
  • Commitment to customer service through programs such as Ready Now, which helps customers get the most from their devices by providing personalized training on phone setup and features at Sprint stores nationwide.

“The single most important element in choosing a company to do business with – including a wireless service provider – is a recommendation from someone you know and trust,” said John Carney, Sprint’s senior vice president of consumer marketing. “Sprint wants to show its appreciation and commitment by offering customers a ‘thank you’ for their confidence and support as well as for sharing their satisfaction with their Sprint experience with family and friends.”

The Sprint Referral Rewards program originally launched in 2001. For more information and complete program details visit, www.sprint.com/referafriend.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the first quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

1 Based on comparisons as of July 14, 2009 of Verizon Wireless’ Friends & Family Referral Rewards, AT&T’s Refer-A-Friend Program, and T-Mobile’s referral program.
2Comparisons based on AT&T iPhone 3G plan with Unlimited Text buy-up option and unlimited minutes option for Verizon/PDA Smartphone Nationwide Email & Messaging plus VZ Navigator. Based on publicly available information as of publication date. Excludes taxes, Sprint surcharges, fees and premium content.
3 “Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from January 2008 to February 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable.
4 Speed claim based on total network size, square miles, multiplied by network upload/download speed capability. User’s speed experience may vary.
5Coverage comparison based on publicly available information as of July 1, 2009, inclusive of Sprint roaming partners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6007533&lang=en

Source: Sprint

Media Contact:
Roni Singleton, 404-649-1579