January 22, 2009

Sprint, the official telecommunications service provider to the National Football League, will provide exclusive Super Bowl XLIII wireless content and superior wireless coverage

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jan. 22, 2009--With Super Bowl XLIII mere days away, national attention has turned to Tampa Bay -- host of this year’s game. As a result, a number of exclusive benefits are available to Sprint (NYSE:S) customers, whether attending the game in Tampa or watching from home throughout the country. For all Sprint event schedules and more information, visit www.sprint.com/nfl.

Super Bowl XLIII from Sprint

Sprint’s Super Bowl content is now available on NFL Mobile Live, an exclusive application from Sprint, in a centralized Web page, "Super Bowl XLIII," formatted especially for wireless handsets. To access the Web page, Sprint customers/fans can download NFL Mobile Live or text "TAMPA" to 7777* using Sprint or Nextel service. On the site, customers will find links to useful and entertaining Super Bowl material.

  • Super Bowl XLIII NFL Mobile Live Application Features, include a recap of the season for both SBXLIII teams, keys to the game, rosters, stats, in-depth game analysis and opinion, polls, video highlights of past Super Bowls, and a guide to Tampa Bay, which includes information on Super Bowl events and attractions and a ZAGAT restaurant guide for the area.
  • NFL Mobile Live, the premier wireless NFL product available only to Sprint customers, will be updated with Super Bowl XLIII-specific news and information, Super Bowl archive video highlights, and blogs offering insights and commentary from NFL Network’s Adam Schefter and Rich Eisen. NFL Mobile Live has been popular with Sprint subscribers -- reaching 1 million downloads faster than any other application in Sprint’s history -- and it’s another exclusive benefit available only to Sprint customers. NFL Mobile Live provides a live stream of NFL Network, which will televise all the official Super Bowl XLIII press conferences along with player and coach interviews, breaking news and analysis. Unlimited access to NFL Mobile is available at no additional cost to Sprint data plan subscribers by texting "NFL" to 7777*.
  • Sprint also powered up its wireless and wireline networks permanently to the tune of more than $49 million throughout Florida and $11 million in the greater Tampa area. In addition to the permanent network enhancements, additional coverage will be provided by temporary cells on wheels (COWs) strategically placed at high-traffic locations, providing a variety of venues with high-speed communications services to accommodate the increased voice and data traffic.

Exclusive Access to Super Bowl Events

Sprint customers in and around Tampa Bay will be able to meet NFL stars and enjoy preferred seating and unprecedented access to several events during Super Bowl week -- and, in some cases, their only price of admission is to display a Sprint or Nextel handset.

  • Sprint Phone-a-Friend @ NFL PLAYERS LIVE!: Taking place at the NFL Experience main stage just outside Raymond James Stadium during three days (Jan. 29-30 from 4 p.m.-8 p.m., and Jan. 31 from noon-6 p.m.), this event gives fans the opportunity to have a current NFL player speak with a friend or family member, live, via Sprint wireless service. Throughout the event, Sprint will offer "Sprint Speed Lines" to allow customers with a Sprint or Nextel phone to move more quickly through the lines.
  • Pepsi Super Bowl Bash: Taking place at Ford Amphitheatre on Jan. 29, this event features musical performances by Rihanna, Fall Out Boy and Lifehouse. Sprint has given free preferred tickets to 100 of its customers in the greater Tampa area.
  • Pepsi Musica:Taking place at Ford Amphitheatre on Jan. 30, this event features a musical performance by Enrique Iglesias, Belanova and Angel Y Khriz. Sprint has given free preferred tickets to 100 of its customers in the greater Tampa area.
  • Sprint Tampa Bay Buccaneers Super Bowl XXXVII Reunion:Taking place at the University of South Florida’s Performing Arts Center in Theatre 1 on Jan. 30 from 7 p.m.-9 p.m., Sprint has given tickets to 300 of its customers, who will hear directly from Bucs’ legends Derrick Brooks, John Lynch and Warren Sapp about their Super Bowl successes in this town-hall style event hosted by NFL Network’s Rich Eisen. Fans will also be able to see the Lombardi Trophy, which will be on hand for this event.

To earn tickets for the Pepsi Super Bowl Bash, Pepsi Musica and the Buccaneers SBXXXVII Reunion, Sprint customers were encouraged to register online and log on to their personal account via the MySprint link on www.sprint.com. The offer was available online only and tickets were given on a first-come, first-served basis.

  • NFL players will appear at a number of Sprint Stores to sign autographs during Super Bowl week Jan. 28-30. Premium Sprint-branded items will be given away to all fans in attendance.

       Date & Time            Player             Sprint Store Address

       Wed., Jan 28, 1 p.m.   Cadillac Williams  3790 Tyrone Blvd., St.

       Thu., Jan. 29, 1 p.m.  Clifton Smith      3432 Kennedy Blvd., Tampa Bay

       Fri., Jan. 30, 1 p.m.  Warrick Dunn       14367 N. Dale Mabry Highway,
                                                 Tampa Bay

  • Super Bowl XLIII ticket giveaway: Beginning Jan. 12, fans could begin to enter for a chance to win two Super Bowl tickets at 43 area Sprint retail and indirect stores in the greater Tampa and Orlando areas. Fans must enter at one of the Sprint stores, and tickets will be awarded via a random drawing on Jan. 30. This drawing is available to Sprint and non-Sprint customers.

*Available on select phones. Normal text message and wireless data rates apply.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 51 million customers at the end of the third quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Dave Mellin, 720-840-4788
Natalie Papaj, 703-433-3051

Source: Sprint