Sprint Expands, Enhances Sprint Experience for 2010 NASCAR Season
HUNTERSVILLE, N.C. – Feb. 12, 2010 – Sprint (NYSE:S) will introduce NASCAR fans to an expanded and revamped Sprint Experience as the 2010 NASCAR Sprint Cup Series season kicks off at Daytona International Speedway.
The Sprint Experience, which brings fans closer to the sport by offering the chance to win prizes, custom interactive games, driver and celebrity appearances, racing simulators and the latest devices and technologies available from Sprint, will be present in the midway area at every 2010 NASCAR Sprint Cup Series event.
In 2009, a record half a million fans visited the Sprint Experience, prompting Sprint to further enhance the interactive experience. New for 2010, visitors will encounter the largest high-definition mobile video screen in existence, measuring 18 feet tall by 32 feet wide. Fans can test their driving skills in the latest generation of full-motion NASCAR racing simulators and see Jimmie Johnson’s 2009 NASCAR Sprint Cup Series Championship Trophy on display. To accommodate the upgrade, the display footprint has increased by nearly 50 percent from 2009.
The Sprint Experience is also the exclusive home of Miss Sprint Cup at the track. Throughout the race weekend, fans will have the opportunity to get autographs and photographs with Miss Sprint Cup and watch as she interviews their favorite drivers and NASCAR personalities.
“Thanks to the fans’ amazing response, Sprint has taken one of the most-visited displays at the track and made it even better,” said Steve Gaffney, vice president of Corporate Marketing for Sprint. “Fans loved the Sprint Experience before, but with the new additions and upgrades, it’s a ‘must see’ destination at every NASCAR Sprint Cup Series race. From driver appearances and interactive games to state-of-the-art racing simulators and prize giveaways, there’s always something exciting happening at the Sprint Fan Experience.”
As always, there will be something special for those visitors that happen to be Sprint customers. Sprint customers who visit the Sprint Experience and show their Sprint devices will receive a special gift and earn the chance to win amazing rewards, such as meet-and-greets with drivers, pit and garage tours, and other exclusive prizes and experiences.
Pg. 2 – Sprint Experience Release (cont.)
Highlights of the Sprint Experience include:
- 18’ x 32’ high-definition video display
- Eight full-motion, NASCAR racing simulators
- Jimmie Johnson’s 2009 NASCAR Sprint Cup Series Championship Trophy
- Custom fan interactive zones showcasing NASCAR Sprint Cup MobileSM, Any Mobile, AnytimeSM, and Sprint FanView®
- Electronic data capture program with a sweepstakes tie-in
- Authentic NASCAR Sprint Cup Series show car
- 14,400-square-foot, expanded open-air footprint
For more information and high-resolution artist renderings of the enhanced Sprint Experience, please visit: www.sprint.com/sprintcup.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the third quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit http://www.sprint.com/.