July 15, 2010
Latest Award Recognizes Value of Sprint’s Variety of GPS Applications and Tools for Developers to Create More Location-Enabled Apps

OVERLAND PARK, Kan., Jul 15, 2010 (BUSINESS WIRE) --

Sprint (NYSE:S) continues to receive accolades for the value and service it provides customers. The company recently received recognition for its popular Any Mobile, Anytime pricing plan, made the largest two-year improvement in customer satisfaction across all industries according to the latest American Customer Satisfaction Index results, and received a 2010 Gartner and 1to1 Media CRM Excellence Award for its customer satisfaction improvements. Now Frost & Sullivan has awarded Sprint the 2010 North American Customer Value Enhancement Award in Consumer Location-Based Services.

The award is based on Sprint’s:

  • Easy customer access to a wide variety of GPS apps.
  • Tools for developers to access its location platform, allowing them to easily create location-based apps for Sprint customers.
  • Protection of customer privacy and security.
  • Variety of pricing options.

"With unlimited data and GPS navigation included in our Everything Data plans, Sprint gives customers more value and the freedom to use their phone the way they want to," said Len Barlik, vice president of wireless and wireline services for Sprint. "That’s why we offer access to thousands of apps on our Android, BlackBerry and even feature phones and make it easier for developers to create and innovate. We’re pleased to be recognized by Frost & Sullivan for the value we offer our customers with GPS apps and for empowering more developers to create location-based apps."

"Sprint’s tendency in the LBS sector to date has been to offer a wide array of LBS solutions to customers," said Jeanine Sterling, senior industry analyst, Frost & Sullivan. "Sprint’s strategic decision to offer developers access to trusted service enablers to create location-based services is consistent with Sprint’s philosophy of encouraging and enabling application development. Frost & Sullivan applauds this move by Sprint and views it as an act of innovative leadership that will help expand and evolve the consumer LBS sector."

Sprint customers can access a variety of GPS apps at a great value

Sprint offers its customers unmatched value in location-enabled applications, with unlimited use of GPS navigation included at no additional charge in Everything Data plans. These plans include unlimited calling to and from any mobile phone in America, plus unlimited text and Web for just $69.99 - the same price AT&T and Verizon charge for unlimited talk only.

A variety of additional third-party location-based apps also are available to Sprint customers. For smartphones, Sprint customers can access downloadable GPS apps through storefronts such as Android Market and Blackberry AppWorld. For feature phone users, GetJar offers a catalog of mobile applications.

Sprint customers have access to a wide range of location-based apps, including:

  • Sprint Navigation, which provides GPS-enabled, turn-by-turn driving directions with 3D moving maps, one-click traffic rerouting, and more than 10 million local listings. Sprint Navigation received a 2008 Mobility Award from Frost & Sullivan.
  • Sprint Family Locator, which enables a parent to use their phone or PC to find the location of a family member, which is displayed on a map along with the address, surrounding landmarks and accuracy of the information within a specified radius. Convenient Safety ChecksSM can be set up so parents receive automatic e-mail or text alerts of a loved one’s location at a specific time and place. See a video here.
  • Google Maps(TM), which allows users to view maps and satellite imagery, find local businesses, get driving directions, and view real-time traffic information on the go.
  • Smarter Agent Homes for Sale, which allows users to search all publicly viewable MLS listings in more than 300 markets, using GPS to find property listings in your immediate area with the touch of a button.
  • WHERE, an application that helps users connect with the world around them: find friends nearby, discover restaurants and events with reviews, locate cheap gas, and much more. See a video here.

Downloadable apps may require an additional charge.

Sprint encourages developers to create location-based apps while protecting privacy

In addition to the wide range of location-based services offered directly from Sprint, the company’s industry-leading open approach to working with application developers encourages the creation of additional location-enabled apps from third parties. Sprint invests in technology and processes that enable developers to have access to important capabilities unique to the Sprint network, with an always-evolving Application Developer Program established in 2001. Sprint offers access to more APIs than any other carrier to make their apps richer.

Sprint’s Service Enabler program provides developers straightforward tools to create and launch permission-based, location-enabled applications for Sprint customers. The program streamlines the go-to-market process and helps application developers protect customers’ privacy and security by ensuring that appropriate permissions are obtained before any location information can be accessed. Sprint’s objective is to simplify the certification and on-boarding processes.

Sprint will hold its 10th annual Open Developer Conference Oct. 26-28 in Santa Clara, Calif. Developers can register for the conference at http://developer.sprint.com/devcon2010. At the conference, Sprint will give developers the opportunity to learn how they can use tools and resources provided by the Sprint Application Developer Program to create and bring to market innovative applications and user experiences.

Sprint’s history of GPS leadership includes previous Frost & Sullivan awards

In addition to the award announced today, Sprint also received Frost & Sullivan’s 2008 Business Solutions Carrier Leadership Award in LBS, a 2008 Mobility Award for Sprint Navigation, and the Frost & Sullivan Mobility Award for Location-based Services Company of the Year in 2005, 2006 and 2007.

Sprint has the longest history of providing location-based services in the wireless industry, beginning with the first location and mobility services in 2000; the first GPS-enabled cell phone to support E911 services in 2001; the first navigation service on wireless phones with turn-by-turn driving directions in 2003; and the first family location service in 2006.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48 million customers at the end of the first quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, and is the first and only wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless and instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

For more information, including videos, images and examples of apps available to Sprint customers, please visit: www.tinyurl.com/sprintapps.

SOURCE: Sprint

Emmy Anderson, 913-707-0618