April 27, 2010
Moms Can Get More Done with a Fashionable Phone, Affordable Everything Data Plan and Apps Like BugMe! That Make the Most of Her Time on the Now Network

OVERLAND PARK, Kan., Apr 27, 2010 (BUSINESS WIRE) --Being a mom can mean wishing you had an extra set of hands or could be in two places at once - Sprint (NYSE:S) is helping customers give moms the gift of productivity for Mother’s Day with phones and apps that let them take control of their busy lives with the speed and reliability of the Now Network. Mom can keep the kids occupied with Sprint TV or Baby Go!, get pop-up alerts about important tasks with BugMe!, or keep her sanity by discussing parenting right on her phone with the MomsZeal app.

"Sprint provides a host of stylish designs so the phone can be an extension of their personality, and they include the apps moms need to keep up with their busy schedules," said David Owens, vice president of consumer marketing for Sprint. "With Sprint, moms on-the-go can keep in touch with their families and keep up with their daily to-dos with the coverage and dependability of the Sprint 3G network plus the immediacy and power of access to the only 4G network from a national wireless carrier, all at a price that makes sense for their family."

Give Mom a Sprint Phone That Combines Fashion and Features

Sprint offers a variety of phones for today’s style- and budget-conscious busy mom who needs to get her personal and business tasks done while on-the-go:

  • BlackBerry(R) Curve(TM) 8530- For the mom who needs productivity features like e-mail, calendar and contact synchronization, BlackBerry Curve 8530 also adds the latest multimedia features, such as Facebook(R) updates and MySpace(R) notifications automatically sent to your phone. This full-featured 3G smartphone is compact and lightweight and includes Wi-Fi(R), 2.0 MP camera and access to downloadable applications through BlackBerry App World. Available in Ruby Red or Royal Purple for just $49.99 (excluding taxes) after a $100 mail-in rebate with a new two-year service agreement on an Everything Data plan.
  • HTC Hero(TM) - Make multitasking easier for mom with an Android phone like HTC Hero with Google(TM) and thousands of available apps for a truly customizable phone. Customize and switch between Scenes to reflect the different obligations in mom’s life, including work, social, travel and play. HTC Hero is $99.99 (excluding taxes) after a $100 mail-in rebate with a new two-year service agreement on an Everything Data plan.
  • LG Lotus Elite in Red - For the mom who wants to stay ahead of the fashion curve and still get incredible performance, Lotus Elite offers a unique square shape and an external touchscreen for quick viewing of emails, texts and more. Lotus Elite gives moms 3G speeds, a 2.0 MP camera and the Sprint(R) One Click customizable user interface. Available for $99.99 (excluding taxes) after $50 mail-in rebate with a new two-year service agreement.
  • LG Rumor Touch(TM) - For the fashionable mom looking for a little flair with all the must-have features, LG Rumor Touch boasts a large touchscreen, 2.0 MP camera and camcorder, MicroSD card slot supporting up to 32GB, Google Search and 3G data capabilities operating on Sprint’s EVDO Rev. 0 network - keeping mom in the middle of the action with instant access to update her Facebook status, upload a picture to Photobucket or find the coolest hangout with its built-in GPS. Available in three stylish colors - Red, Blue and Purple for $79.99 (excluding taxes) after a $50 mail-in rebate with a new two-year service agreement.
  • Samsung Moment(TM) - Give the gift that fits every mom, an Android phone like Samsung Moment provides access to thousand of applications in the Android Market(TM). Have a brilliant Mother’s Day with Samsung Moment’s 3.2-inch AMOLED touch screen and easy-to-use QWERTY keyboard. Available for $99.99 (excluding taxes) after a $100 mail-in rebate with a new two-year service agreement on an Everything Data plan.

Moms Can Get More Done with Apps on Sprint Phones

All of these phones and others from Sprint allow moms to check e-mail, browse the Web and take advantage of Sprint apps that are great for families:

  • Sprint Family Locator - Sprint Family Locator uses GPS to allow families to locate their children using their Sprint phones. To sign up for Sprint Family Locator for just $5 per month to locate up to four phones, Sprint customers can visit www.sprint.com/familylocator.
  • Sprint Navigation - Included in Everything Data plans, Sprint Navigation delivers voice-guided, turn-by-turn GPS directions with 3D moving maps and traffic alerts to show the quickest route to the soccer field, and 10 million local listings so moms can search for the nearest pizza place when the game is over. Sprint Navigation is preloaded on more than 70 Sprint phones.

In addition, Sprint phones offer access to thousands of additional downloadable apps through Android Market, BlackBerry App World or GetJar, which moms can use to stay connected and productive while on-the-go. Whether it’s keeping up with personal and business to-dos, keeping grocery lists organized, or keeping the kids occupied on a road trip, moms can take advantage of thousands of applications, including:

  • Baby Go! - Keeps little ones entertained with colorful letter blocks that dance around the phone’s screen at the push of a button. Meanwhile, the app locks the device itself so information is protected. Available through Android Market and BlackBerry App World.
  • BugMe! - The quick and easy note-taker for Android and BlackBerry smartphones, BugMe! users can jot notes, ideas and errands and easily set reminders to sound an alarm and pop up an alert when the item is due. Available through Android Market and BlackBerry App World.
  • Healthy Diet For Kids- Helping kids lead healthy lifestyles begins with parents who teach their children to recognize healthy and unhealthy food. In this game your child’s goal is to select the healthy items to get "health reward" points. Available through Android Market.
  • MomsZeal - Discuss parenting and anything about being a mom anytime, virtually anywhere on your phone. Community members can post thoughts, questions, comments and answers. Available through Android Market.
  • MobiZim Parental Controls - Provides parents peace of mind by showing them their children’s mobile phone usage, such as calls, text messages, location and Web browsing history. Available through Android Market.

Some downloadable applications may require an additional charge. Casual data charges of $0.03/kb and standard text messaging charges will apply to customers not on a plan with unlimited data and messaging.

The Network that Helps Mom Get What She Needs Now

One of the things mothers do best is worry. But Sprint’s Now Network is one thing mothers don’t have to worry about. Whether they’re using Sprint Navigation to find their way to a birthday party, searching for cartoons on Sprint TV or checking corporate e-mail at a soccer game, moms can rely on the Sprint 3G network. No one has a more reliable network than Sprint based on a recent 13-city 3G performance test by PC World.1

Sprint is also the only national wireless carrier to provide 4G mobile broadband. Where Sprint 4G is available, moms on-the-go can use mobile 4G devices like Overdrive(TM) 3G/4G Mobile Hotspot by Sierra Wireless to use time more efficiently - record soccer games and instantly share footage with family and friends; stream online movies in the car without the lag; or let the kids play online games in real time while on the road. Sprint 4G is available in 28 cities across the nation. For additional information on 4G coverage, visit sprint.com/4G.

Mom Can Save Without Sacrificing

Mom will also be happy with the savings she gets by switching to Sprint. For just $69.99 per month, Sprint’s affordable Everything Data 450 plan with Any Mobile, AnytimeSM gives customers unlimited calling with any mobile phone in America, unlimited text and picture messaging, unlimited Web, e-mail and social networking, and unlimited GPS Navigation - all for the same price AT&T and Verizon charge for unlimited talk only (pricing excludes surcharges and taxes).

Sprint Everything Data plans are available with any Sprint phone and automatically enroll customers in the Sprint Premier loyalty program, for benefits including annual device upgrades on the primary line, discounted accessories, six-month plan checks and "just-because" perks. Existing Sprint customers can switch to an Everything Data plan without extending their service agreement. New lines of service require a two-year service agreement.

Moms can take advantage of the new Sprint Free Guarantee, the most robust satisfaction guarantee in the wireless industry, allowing customers to try a new line of service with Sprint for 30 days. If they aren’t completely satisfied with Sprint during that period, they can cancel service and return their device to be reimbursed for the device purchase and activation fee, get the early termination fee waived, get a full refund for monthly service plan recurring charges incurred and get all associated taxes and fees waived. In addition, Sprint will waive the restocking fee for new customer exchanges as part of this policy. Refund excludes usage not included in the plan, premium content, third-party billing and international charges.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

1PC World’s test involved Sprint, AT&T, Verizon and T-Mobile in 13 major cities in all regions of the country during December 2009 and January 2010. In all, roughly 9,000 individual tests of Sprint’s 3G service were conducted from 280 testing locations in 13 cities. Testing sessions were one minute in duration per location, and network performance can be highly variable from neighborhood to neighborhood. In laptop-based tests, Sprint tied with another carrier for first in 3G network reliability.

SOURCE: Sprint

Media Contact:
Emmy Anderson, 913-707-0618