November 10, 2010

OVERLAND PARK, Kan. (BUSINESS WIRE), November 10, 2010 - With the goal of simplifying communications and converging infrastructure technologies for their employees and operations without significant capital investment, BMW Manufacturing Co., LLC (BMW MC) of Spartanburg, S.C., recently worked with Sprint (NYSE: S) to implement Sprint Mobile Integration for employees throughout its operations. Mobile Integration extends the PBX functionality to Sprint mobile phones and allows businesses to provide their employees with mobility and accessibility to enhance productivity.

Building on an existing relationship with Sprint for Domestic and International MPLS and Managed Network Solutions, BMW MC needed to migrate from its legacy PBX system to combine all communications services and reduce the number of devices employees had to carry and/or manage. BMW MC wanted to limit the number of required desk sets and leverage the existing Sprint infrastructure to reduce costs in other areas by consolidating its Land Mobile Radio (LMR), paging, text messaging and automated system alerting requirements into, in some cases, a single device. With Mobile Integration, BMW MC employees now have a single voicemail, five-digit dialing within the operation, and one phone number from which they can be reached by on- or off-facility callers.

Mobility is critical for BMW MC employees who regularly work away from their desks, such as engineering and technical personnel who are often mobile, and can use inter-company dialing no matter where they are.

Call control features are another important benefit of Mobile Integration. BMW now can establish profiles to define certain phone restrictions for select users such as allowing only intra-company calls or time-of-day access. Because the signaling is taking place between BMW’s PBX and Sprint’s network, configuration management is centralized so changes can be made and automatically applied to one or many phones regardless of the type of phone. There is reduced trunk usage and all calls to and from mobile or wired devices, including to voicemail, internal help desks, internal conferencing systems and calls to overseas colleagues, will be intra-company calls.

“Sprint’s network investments that allow wireless and wireline data to seamlessly interact enables companies like BMW to create new business paradigms,” said Tom Roberts, vice president of business marketing, Sprint. “With Mobile Integration, BMW can eliminate redundant infrastructure like TDM trunks and desk phones and gain efficiencies by moving key PBX features to the mobile device.”

Sprint Mobile Integration and other converged solutions are available through Sprint Business Markets Group, which is composed of sales, support, marketing and operations personnel solely dedicated to enterprise, small and medium-sized business and public sector customers. BMG delivers wireless, wireline and converged solutions for companies, drawing on its 3G and 4G wireless capabilities, push-to-talk network,* Global IP network and growing portfolio of M2M partners and solutions.

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About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at or and

* “Fastest” based on initial call setup time.



Stephanie Greenwood, 913-315-1612