February 16, 2007

DAYTONA BEACH, Fla.--(BUSINESS WIRE)--Feb. 16, 2007--Sprint Nextel (NYSE:S) will sponsor the entire 11 p.m. ESPN SportsCenter telecast on Friday, Feb. 16. As the sole sponsor, Sprint Nextel will be the exclusive advertiser throughout the show.

More than eight minutes of branded commercial content has been produced by Sprint Nextel, which will showcase exclusive products and services such as the fan favorite NASCAR NEXTEL FanView. Sprint Nextel also will debut exclusive, behind-the-scenes footage with Kasey Kahne, Jamie McMurray, Elliott Sadler and 2006 NASCAR NEXTEL Cup Series Champion Jimmie Johnson taken during the filming of Sprint Nextel commercials that will air during the FOX broadcast of the DAYTONA 500(R) on Sunday, Feb. 18.

"This is a wonderful opportunity to not only showcase our products and services but also present a unique perspective on our sport and the drivers, which is equally important to us as proud ambassadors of NASCAR," said Dean Kessel, director of NASCAR NEXTEL Cup Series marketing for Sprint Nextel.

Sprint Nextel joins Nike and Xbox as the only companies to collaborate with ESPN to sponsor an entire SportsCenter program broadcast. This initiative highlights a weekend of advertising and marketing programs for Sprint Nextel and its sponsorship of the NASCAR NEXTEL Cup Series. Specific initiatives include:

  • The debut of two commercials during the FOX broadcast of the Daytona 500 featuring drivers Elliott Sadler, Kasey Kahne, Jamie McMurray and 2006 NASCAR NEXTEL Cup Series Champion Jimmie Johnson.
  • The Grand Opening of the NEXTEL Experience, a 10,000 square-foot NASCAR NEXTEL Cup Series-themed mobile-marketing display. To mark the grand opening, Sprint Nextel will present Fan Appreciation Day at Daytona International Speedway Friday, Feb. 16 from noon - 7 p.m. The event will feature numerous giveaways and appearances by NASCAR personalities throughout the day.
  • Responding to the demand from NASCAR fans, Sprint Nextel announced that NASCAR NEXTEL FanView, the first device of its kind in any major sport, will now be available for sale at NASCAR tracks around the country.

NASCAR NEXTEL FanView combines the in-house race video feed and up to seven in-car camera channels, direct audio feeds allowing the user to listen to live driver and team conversations, as well as the radio broadcast and an exclusive audio-replay feature. Previously these devices were only available to fans on a rental basis.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

CONTACT: Media Contacts:
Sprint Nextel
Becky Cox, 704-634-5899
ESPN, Inc.
Alison Lazar, 212-456-0226

SOURCE: Sprint Nextel