New bundled broadband plans beat comparable offers from AT&T and Verizon on value

September 22, 2010

OVERLAND PARK, Kan. (BUSINESS WIRE), September 22, 2010 - The best value in Small Business just got better. Sprint (NYSE: S) today announced an additional $120 annual savings for small businesses that combine one of Sprint’s mobile broadband plans with any of Sprint’s featured plans like Simply Everything, Everything Business or Everything Data.

The combined plans – called Sprint Customized Connections – are Sprint’s way of rewarding small businesses for staying connected on the go. Sprint already offers the best value on featured plans – saving customers more than $1,000 annually versus a comparable AT&T plan option for five users and more than $1,900 annually versus a comparable Verizon plan option for five users.*

Sprint Customized Connections come in three different bundles to let small businesses buy the solution that fits best at a price point that saves the most:

  • Pair a wireless phone with a dual-mode device for on-the-go connectivity to email, calendar, contacts and apps along with a mobile Internet solution. The 3G/4G Mobile Broadband plan is only $49.99 (regularly $59.99) with a two-year agreement when added to a Simply Everything, Simply Everything Share, Everything Business,* Everything Data,* Everything Data Share* or Business Advantage Messaging and Data plan.
  • Combine a wireless phone with a 4G modem and introduce a cut-the-cord solution by providing wireless voice and a 4G Internet solution, rather than basic cable or DSL. The 4G Desktop Modem plan is only $34.99 (regularly $44.99) with a two-year agreement when added to a Simply Everything, Simply Everything Share, Everything Business, Everything Data, Everything Data Share or Business Advantage Messaging and Data plan.
  • Achieve on-the-go connectivity delivered with a mobile and home/office internet solution. A 4G Desktop Modem plan is only $34.99 (regularly $44.99) with a two-year agreement when added to a 3G/4G Connection plan.

Sprint Customized Connections are available for activation on corporate-liable accounts featured on Sprint’s new small-business website – – a one-stop, online destination tailored to the needs of small-business owners. The site allows visitors to research, compare and buy products and services like Sprint Customized Connections with instant gratification and no hassles.

Sprint Customized Connections and the new customized website for small businesses are two of a range of initiatives Sprint has put in place to capture a larger share of the small-business segment. Recently, the company appointed Judy Train to the newly created role, vice president-Small Business and Alternate Channels. One of Train’s initial objectives is to expand the range of offerings customized for small business needs, like Customized Connections.

“Small-business owners search for the best communications solutions at the best value from a provider that understands their business and can provide the level of support they expect,” Train said. “Sprint is more often perceived as that carrier by small businesses. And with solutions like Sprint Customized Connections, small businesses pocket savings, the likes of which they won’t find from our competitors.”

Sprint Customized Connections is offered through Sprint Business Markets Group (BMG). Sprint BMG is composed of sales, support, marketing and operations personnel solely dedicated to enterprise, small and medium-sized business and public sector customers. BMG delivers wireless, wireline and converged solutions for companies, drawing on its 3G wireless network, 4G capabilities, the fastest national push-to-talk network1, a first-tier Global IP network and a comprehensive solutions portfolio of devices and applications.

For more information about Sprint Business Markets Group, visit:

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at or and

1 Fastest based on initial call set-up time.

* On a five-user account, a customer on the Sprint Everything Data Share Plan at an annual cost of $2,279.52 will save $1,918 versus Verizon talk & Text Family SharePlan + Unlimited Web and Navigation at an annual cost of $4,198.32 per year. The Sprint Everything Data Share Plan saves $1019.40 annually versus AT&T’s FamilyTalk,Text & Web (plus AT&T Navigator) at an annual cost of $3,298.92.


Mark Bonavia, 913-269-0436