Collaboration strengthens Sprint’s ‘Focus on Driving’ initiatives for customers and employees
OVERLAND PARK, Kan. (BUSINESS WIRE), January 25, 2011 - Today, Sprint (NYSE:S) announced it is participating in a special two-hour episode of ABC’s Extreme Makeover: Home Edition spotlighting the dangers of texting while driving and a Texas family that has turned a tragic loss into a mission to educate drivers on unsafe wireless use behind the wheel. The episode will air on local ABC stations on Sunday, Jan. 30 starting at 8 p.m. ET, 7 p.m. CT.
“As the father of two youths, I know the importance of teaching responsible behavior behind the wheel and that texting while driving creates a danger for themselves, as well as for others, and should not be tolerated,” said Dan Hesse, president and CEO of Sprint. “I’m proud to have Sprint partner with ABC and Extreme Makeover: Home Edition in addressing an issue of great importance, and I hope others will join us in watching and learning from this special episode.”
A preview video of the Jan. 30 episode of Extreme Makeover: Home Edition, featuring Hesse is available online. To learn more about the show, visit http://abc.go.com/shows/extreme-makeover-home-edition.
Since 2005, Sprint has advocated on behalf of its customers and employees on the dangers of distracted driving and worked with schools, nonprofit organizations and product developers to combat texting while driving. Sprint also has been an advocate for its employee pledge to not text and drive.
More information on Sprint’s distracted driving efforts can be found at www.sprint.com/focusondriving. At this site visitors can access a database of useful distracted driving mobile applications, take a pledge to not text or email and drive, and find other helpful resources on responsible driving behavior.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Crystal Davis, 571-288-6806