NASCAR Sprint All-Star Race XXV to Be Streamed Live on Sprint Phones
HUNTERSVILLE, N.C.--(BUSINESS WIRE)--Mar. 25, 2009--
Sprint (NYSE:S) today announced exclusive access to a typically private
race weekend tradition, the NASCAR Sprint Cup Series driver/crew chief
meeting. It is the first time in NASCAR’s 61-year history that race fans
have been invited to listen live to the pre-race meeting between NASCAR
officials, drivers and crew chiefs.
This one-time opportunity will be available to fans before the 25th
running of the NASCAR Sprint All-Star Race May 16 at Lowe’s Motor
Speedway. The audio broadcast will be streamed exclusively on Sprint
phones via NASCAR Sprint Cup MobileSM for customers away from
the track and on NASCAR Sprint FanView for race fans at the track. The
meeting audio will be available on NASCAR Sprint Cup Mobile for repeat
listening through the following week.
“The driver/crew chief meeting is one of the few areas in NASCAR still
closed to the public; this is an incredibly fan-friendly sport with more
access for fans than most, if not all, sports,” said Steve Gaffney,
director of sports and entertainment marketing for Sprint. “The driver
meeting is about as ‘inside’ as one can get, and we take a great deal of
pride in using our technology and position in the sport to deliver this
unique experience to NASCAR fans.”
Meeting attendance is mandatory for all drivers and crew chiefs starting
the NASCAR Sprint Cup Series race each week. NASCAR penalizes any driver
or crew chief who misses or is late to the meeting by requiring that
team to start at the rear of the field, regardless of qualifying
In addition to this content, Sprint customers also will be treated to
SPEED’s TV broadcast of NASCAR Sprint All-Star Race XXV in its entirety
on Sprint wireless phones via NASCAR Sprint Cup Mobile.
“The NASCAR Sprint All-Star Race has long been considered a signature
event for the sport, and we have partnered with SPEED to ensure fans can
watch the race regardless of their location,” said Gaffney. “The latest
advancements with NASCAR Sprint Cup Mobile are an excellent
demonstration of how the Now Network can instantly put the world of
NASCAR at our subscribers’ fingertips.”
NASCAR Sprint Cup Mobile, an exclusive wireless phone application from
Sprint, also will offer SPEEDS’s broadcast of the NASCAR Sprint Pit Crew
Challenge on May 14. These special All-Star related offerings are
available in addition to an already robust set of features, including
NASCAR Sprint Cup Series news, driver stats, in-car audio, radio
broadcasts, and post-race press conferences.
NASCAR Sprint Cup Mobile is available with data plans at no additional
charge on capable Sprint phones. To download the application text NASCAR
to 7777 on Sprint phones (standard rates apply) or visit www.sprint.com/speed
for more information.
Tickets for the NASCAR Sprint All-Star Race on May 16 at Lowe’s Motor
Speedway in Charlotte, N.C., start at $25 and can be obtained by calling
1-800-455-FANS or at www.lowesmotorspeedway.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the fourth quarter 2008; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.
For more information and high-resolution images of NASCAR Sprint Cup
Mobile, please visit: www.sprint.com/sprintcup.
Kimberly Meesters, 704-634-3637