Kathleen Dunleavy

September 14, 2017

Today, Sprint premiered an ad that playfully demonstrates the full capabilities of Essential phone and its 360 degree camera (Sprint is the exclusive retail carrier).

In the opening frames, viewers see two campers in an idyllic setting that includes a majestic river and spectacular mountains. As you can imagine, the young couple is more than eager to capture the glory around them and share on social media. Clicking on the 360 degree camera on their Essential phone, the couple becomes so transfixed by Mother Nature’s beauty that they overlook (oops!) a few massive brown bears behind them – frolicking in the campgrounds and devouring their food.

The call to action is for viewers to visit Sprint and take advantage of a special offer to get an Essential device for 50% off the retail price: www.sprint.com/essential.

For a limited time, get 50 percent off Essential Phone and pay just $14.58 per month with $0 down with 18 Sprint Flex Lease payments1 – that is a savings of more than $260. Plus, get the Essential 360° Camera, the world’s smallest 360° 4K camera, for just $199.99 or $16.67 per month for 12 months with Installment Billing2.  Sprint offers the best price on Unlimited – a family can get five lines of Unlimited data, talk and text, HD video and 10GB of mobile hotspot for just $20/month/line. That’s five lines of Unlimited for $100/month and 50 percent off Verizon and AT&T Unlimited rates for a family of five.3

As for the bears, Chester and Charlie? While being filmed within elements of their natural habitat, Sprint made sure that representatives from Movie Animals Protected were on set during the filming of the commercial to ensure these pros of numerous TV ads and movies were safe and well-cared-for during production - and treated like the stars they really are, on and off the set.

This ad was created by Sprint’s advertising agency, Droga 5.

 

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1 $14.58/mo. after $14.59/mo. service credit for 18 months on lease for well-qualified customer with new-line activation or eligible upgrade. Credit applied within 2 invoices and ends at term, early payoff, or upgrade. Monthly payment excludes taxes. Early termination results in remaining balance due. $699.99 SRP.

2 Excludes taxes. Requires installment agreement, credit approval, 0% APR, active account in good standing, qualifying device & service plan.

3 Savings until 10/31/18; then $60/mo. for line 1, $40/mo. for line 2 and $30/mo./line for lines 3-5. With AutoPay discount applied within 2 invoices. Savings claim compared to similar advertised Verizon Unlimited and AT&T Unlimited Plus rates for 5 lines as of 8/23/17. Carriers’ features differ. Includes unlimited talk, text and data. Streams video at up to HD 1080p, music at up to 1.5Mbps, gaming at up to 8Mbps. Data deprioritization during congestion. MHS, P2P and VPN reduced to 2G speeds after 10GB/mo. Excludes taxes, fees and roaming.