January 16, 2008

University of Phoenix Stadium and other key venues will have increased wireless network coverage, bringing fans closer to the Big Game and beyond

PHOENIX--(BUSINESS WIRE)--Jan. 16, 2008--Whether gathering in Arizona or around TV sets across the country, football fans will benefit from Sprint’s (NYSE:S) support of the National Football League as the league’s official telecommunications services provider. Super Bowl preparations are a major undertaking and require unparalleled support in event communications for the NFL, media and fans.

Sprint spent $2.7 million on telecommunication enhancements for game-day communications and beyond. That’s in addition to the more than $28 million spent to enhance the Nationwide Sprint Network and Nextel National Network with more than 85 new cell sites and other permanent network improvements in the greater Phoenix area in 2007.

"Sprint has been at work long before the coin toss to ensure the estimated 100,000 fans converging on Arizona and the expected 135 million TV viewers get all the game action and reaction they need," said Ed Aaronson, Sprint’s area vice president for Arizona. "As part of the infrastructure of the game and related festivities, Sprint will help capture and communicate all the excitement Arizona and the NFL have to offer."

Sprint has fortified its existing wireless and wired networks to accommodate the expected increase in voice and data traffic. The improvements are permanent and will enhance communications capabilities for the greater Phoenix community.

  • The Sprint EVDO Revision A enhanced mobile broadband network capacity has been doubled around the stadium for the Super Bowl. The faster data rates provided by EVDO Rev A can enable richer applications and services such as video content, large file uploads and high performance push-to-talk capability;
  • Throughout the greater Phoenix area, network voice capacity has been doubled in Glendale near the stadium and Westgate City Center to accommodate the increased number of customers in the area for the Super Bowl;
  • Significant enhancements in the greater Phoenix area at locations such as the Phoenix Convention Center, Sky Harbor Airport, Tempe Town Lake in Tempe, Old Town Scottsdale Entertainment District and FBR Open Golf Tournament in Scottsdale, and at hotels and resorts in the cities of Tempe, Phoenix, Scottsdale, Glendale and Chandler.

"Sprint has been instrumental through a number of communications solutions in ensuring our connectivity and contributing to the success of Super Bowl XLII," said Dave Port, vice president of information technology for the NFL. "Fans, NFL executives and members of the media will all benefit from Sprint’s enhancements."

NFL and game officials are relying on wired network services at Super Bowl venues, including league headquarters, the media center, team hotels and University of Phoenix Stadium to facilitate communications amongst NFL staff. Additionally, Sprint is providing dedicated IP services into the media center and University of Phoenix Stadium that will facilitate wireless broadband access for journalists to bring news audiences the latest information wherever it happens.

Nationally during 2007, Sprint expects to have added more than 4,000 cell sites to the Nationwide Sprint Network and Nextel National Network. Both networks are currently performing at their best-ever levels, which means fewer blocked or dropped calls, translating to better connections for customers.

Current and prospective customers can view coverage maps using the Sprint Coverage Tool, which is available at www.sprint.com/coverage and at self-service touch-screen kiosks at many Sprint Nextel retail stores. The tool equips customers with knowledge about network coverage in the areas where they live, work and play, and helps them make informed decisions regarding services from Sprint. By entering an address or ZIP code, customers can check the availability of wireless coverage and recently added cell sites on the Nextel National Network, Nationwide Sprint Network or Sprint Mobile Broadband Network.


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving about 54 million customers at the end of the third quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

CONTACT: Sprint Nextel
Dave Mellin, 720-840-4788
Kathleen Dunleavy, 310-228-2323

SOURCE: Sprint Nextel