For the first time ever, The Broadway Channel® will provide its customized theatrical programming to wireless phone users nationwide
OVERLAND PARK, Kan. — 03/30/2006
Sprint (NYSE: S) users will be the first wireless customers in the U.S. to experience Broadway on demand via the most off-off-Broadway medium imaginable: the wireless phone. The Emmy-Award winning Sprint TVSM soon will feature The Broadway Channel®, showcasing Broadway’s hottest shows, national tours, interviews with its brightest stars and exclusive red-carpet events including the upcoming 2006 Tony Awards.
Theatre-lovers nationwide will be able to instantly access exclusive, customized video content previously available only on a dedicated channel in New York City hotel rooms, or online via www.broadwaychannel.com.
"The emergence of The Broadway Channel on Sprint TV will offer wireless phone users a truly captivating and entertaining wireless channel," said Matt Hege, vice president of The Broadway Channel. "Sprint customers will have a ’backstage pass’ to the best of Broadway from wherever they are [on the Sprint PCS Nationwide Network], whenever it’s convenient to them."
The Broadway Channel will be available to Sprint TV subscribers on Channel 57 in the entertainment category. Daily programming will include a "clip of the week" from one of Broadway’s top shows; interviews with actors, directors and other theater insiders; special features from shows on tour; exclusive on-location segments from opening nights; star-studded red-carpet events and more.
"Sprint has led the industry in offering content-rich information and entertainment applications that are changing the way consumers use their phones," said Alana Muller, director of product marketing for Sprint. "The addition of The Broadway Channel to Sprint TV demonstrates our leadership and commitment to bringing the best of entertainment to our customers."
The partnership with The Broadway Channel is an extension of Sprint’s longstanding sponsorship of Live Broadway and The Tony Awards. Under the Live Broadway banner, the League of American Theatres and Producers brings to Broadway fans events such as The Tony Awards (with the American Theatre Wing), Broadway on Broadway (with the Times Square Alliance), Broadway’s Stars in the Alley, Broadway Under the Stars(with NYC & Company) and many touring shows that travel across the U.S. and Canada.
About The Broadway Channel®
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Performing Art Centers and Regional Theatres. The Broadway Channel® has an initiative with American Express’ Broadway.Yahoo.com providing exclusive customized Broadway show features and star interviews for its website. Additional projects for American Express’ Broadway.Yahoo.com include interactive CD-ROMs of which over 3,800,000 have been distributed via national magazines in the past year.
Broadway Previews, part of The Broadway Channel®’s digital network provides daily programming on a dedicated channel into 33,000 Manhattan hotel rooms. The Broadway Channel digital network allows for "time of day" airing of theatrical programming, commercials, ticket billboards, and star interviews.
About The League of American Theatres and Producers, Inc.
The League of American Theatres and Producers, Inc., founded in 1930 and operating under the trademark "Live Broadway," is the national trade association for the Broadway industry. The League’s 500-plus members include theatre owners and operators, producers, presenters, and general managers in over 140 North American cities, as well as suppliers of goods and services to the theatre industry.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.