April 25, 2014

Get a sneak peek of four-time NASCAR Sprint Cup Series champion Jeff Gordon who becomes the latest sports personality to star in the Sprint Frobinsons Framily campaign. The spot featuring Gordon begins airing Saturday night on Fox TV during the Toyota Owners 400 NASCAR Sprint Cup Series race from Richmond International Raceway.

In the spot you’ll see the dad, Tom Frobinson, a talking hamster, and Gordon exchange some fun banter about why Gordon won’t join the Frobinson Framily. Keep an eye out for Charlotte Motor Speedway’s mascot, Lug Nut, who makes a cameo in the spot as well.

The campaign was created by Figliulo&Partners in partnership with DigitasLBi and MediaVest.

Dave Mellin is a communications manager for the brand, advertising and sponsorship teams at Sprint. Based in Denver, he can answer questions related to Sprint’s sports and entertainment sponsorships, and advertising. You can reach Dave at dave.mellin@sprint.com.