By Dave Mellin
October 30, 2013

If you’ve been watching TV this week, you’ve probably seen the new Sprint ad featuring award-winning actors James Earl Jones and Malcolm McDowell.

The ad is the first in a series featuring the two icons designed to celebrate seemingly mundane conversations by adding a humorous twist. Throughout the “Everything’s Important” campaign, we honor all the things we do on our phones every single day to stay connected to friends and family, entertained or productive at work, no matter how big or small they seem.

The first ad is titled “Lost” and hit the airwaves this week. Featuring Jones and McDowell reenacting a phone call between a husband and wife trying to find each other at a department store. It highlights our new Sprint One-Up upgrade program, which lets you upgrade to a new phone every year along with an unbeatable data plan.

We hope these ads leave you with a smile, remembering similar conversations with your wife and how much they meant to you.

Dave Mellin is a communications manager for the brand and sponsorship teams at Sprint. Based in Denver, he can answer questions related to Sprint’s advertising, as well as sports and entertainment sponsorship activity. You can reach Dave at