April 28, 2015

OVERLAND PARK, Kan. (BUSINESS WIRE), April 28, 2015 - Isn’t it time for your smartphone to offer robust picture-taking on BOTH sides? LG G4, the next-generation G series smartphone from LG, takes selfies to a new level of fun with two robust cameras to make it easier than ever to capture the most exciting moments of your life.

LG G4 will be the first smartphone from Sprint with a total of 24 megapixels of crisp photo clarity – a 16MP Rear-Facing Camera and an 8MP Front-Facing selfie camera. This ground-breaking device puts many key attributes of a professional camera right in your hand:

  • Laser Auto Focus technology allows you to take exceptionally fast photos so you never miss an opportunity to capture the moment.
  • Color Spectrum Sensor captures images with accurate and bright colors without white balance distortion.
  • Fast shutter speed gives more stabilization and excellent quality pictures in low light with incredible detail.
  • There is no need to lug around your camera when LG G4 can create production quality prints at 11" x 17" with 300dpi.

Customers won’t have to wait long to get LG G4 from Sprint with availability planned for June. Pricing and the exact availability date will be shared in the coming weeks. LG G4 will be offered in two stunning options – Metallic Gray and Black Genuine Leather. Register to win an LG G4 and receive updates on LG G4 availability from Sprint at www.sprint.com/lgg4. No purchase necessary.

“Every day, I hear from customers about how much they appreciate our innovative pricing, including device leasing and our $90 Family Share Pack plan with up to five devices and 12GB of data,” said David Owens, senior vice president, Product Development, Sprint. “Sprint offers the Best Value in Wireless with compelling rate plans, including Cut Your Bill in Half, and our new International Value Roaming plans. We are anxious to bring money-saving opportunities like these to the dynamic, new LG G4.”

“Woven deeply into the core values of our products is the promise of delivering on innovation for a better life for our consumers. LG G4 is the culmination of our tireless effort to perfect that promise into our most ambitious smartphone yet," said Morris Lee, senior vice president and head of North American sales and marketing, LG Mobile Communications Company.

Loaded with Features

Beyond the powerful cameras, LG G4 is packed with the latest innovation, including a brilliantly new 5.5” IPS Quantum Display for outstanding viewing and an ergonomic grip with easy to access rear keys. LG G4 also comes pre-loaded with the latest Android software - Lollipop 5.1.

LG G4 supports all three of Sprint’s spectrum bands, including 2.5GHz for faster data speeds. Today Sprint provides significantly better call quality and faster data speeds in more places than before, giving customers the consistent reliability, capacity and speed they demand. Also, according to independent mobile analytics firm RootMetrics®, metro results for second half 2014 show Sprint made the highest net gain in first-place or shared first-place award wins for Overall Performance, Reliability, Call and Text.1

Easy to Upgrade with Sprint Direct 2 You

Upgrading to LG G4 has never been easier with the recent introduction of Sprint Direct 2 You. This innovative and super convenient service is now available in three markets – Kansas City, Chicago and Miami.

Sprint Direct 2 You brings an in-store experience to the comfort of a customer’s own home, office or other location they choose unlike anything else in wireless today.2 With Sprint Direct 2 You, a Sprint-trained expert will bring a Sprint mobile device to a customer’s location, set it up and transfer all of their content, including contacts, pictures, videos and apps, from their old device to a new one.

The experience includes the Sprint expert performing a tutorial and offering tips to help the customer become familiar with using the new mobile device. Sprint developed this service based on customer research and insights that clearly indicated the need for a revolutionary service like this one. The service is expected to roll out nationally throughout 2015.

For more media materials, please visit the LG G4 Press Kit.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1RootMetrics award rankings based on RootMetrics 125 Metro RootScore Reports (July – December 2014) for mobile performance as tested on best available plans and devices on four mobile networks across all available network types. The RootMetrics award is not an endorsement of Sprint. Your results may vary. See rootmetrics.com for details.
2Within participating markets, Sprint will have specific delivery zones. Upon setting up your appointment, the specialist will determine if your desired location is eligible for Direct 2 You.


Michelle Leff Mermelstein, 703-592-8357