July 21, 2016

EDINA, Minn. (BUSINESS WIRE), July 21, 2016 - Sprint (NYSE: S) today announced the establishment of its Great Plains Region headquarters in Edina, Minnesota. The Great Plains Region geographic area covers Iowa, Minnesota, Nebraska, North Dakota, and South Dakota. It includes more than 100 company-owned or Sprint-branded retail stores.

The new ONE Sprint organizational change announced earlier this year divided operations into 18 regions across the country. Each region is responsible for local sales, marketing, network performance, customer experience, and community engagement. “Bringing in local leadership allows us to be more responsive to our customers and connected to their experiences,” explained Michael McMahon, President of the new Great Plains Region. The new headquarters at 7700 S. France Ave. in Edina, MN is home to the region’s Retail, Indirect, Business Sales, Marketing, and Operations teams.

The creation of the new headquarters comes amid recent independent network studies showing Sprint shares first place rank in call performance and network reliability in the Twin Cities and Omaha. Analysis of independent third-party data also shows Sprint’s delivery of average download data speeds ahead of the other major carriers in the market. “More customers are flocking to Sprint to take advantage of our LTEPlus network download speeds and our 50% off competitor rate plans promotion1. We’re committed to provide a great in-store experience, as well,” McMahon said. He also shared that Sprint is in the midst of expanding its distribution, and plans to add more than 200 jobs at branded stores in the region over the next year.

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 58.8 million connections as of March 31, 2016 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 Discount applies to base monthly service plan and access charges only. Discount does not apply to certain charges such as taxes, surcharges, roaming, premium content, add-ons, and apps. Exclusions apply and new plan features may not be an exact match. Carrier features differ. Plans exclude unlimited music and video streaming, data carryover, tethering and cloud options that other carrier plans may offer. Discount offer limited to regular rates on consumer plans as of 7/21/16 for: Verizon Plan 2GB, 4GB, 8GB, 16GB, 24GB, 30GB, 40GB and 50GB. AT&T Mobile Share Value 300MB, 2, 5, 15, 20, 25, 30, 40, and 50GBs; and T-Mobile Simple Choice 2, 6 and 10GBs rate plans. Discount does not include promotional or sale prices. Offer/coverage not available everywhere or for discounted phones. Subject to new-line, up to $30/line activation fee, credit, valid port-in. Customer must choose from same porting carrier rate card. Reliability claim based on third-party data.


Jennifer Alexander, 952-703-5902