Company launches new campaign highlighting network improvements and incredible value for New Yorkers

September 20, 2016

NEW YORK (BUSINESS WIRE), September 20, 2016 - Go big or go home. Sprint (NYSE: S) today announced a new campaign aimed at getting more customers in the New York metropolitan area to switch to Sprint. The “Go Big” campaign comes after the company has made significant investment in New York City to improve its network, offer customers unbeatable value and create an incredible customer experience.

During the past few months, the company has made strong increases against important wireless industry metrics including market share, subscribers, device sales, customer experience and network performance. The kick-off of the New York-centric campaign includes new advertising throughout the city, including some of its most iconic locations, an employee rally and the ringing of The Opening Bell® at the New York Stock Exchange.

“There’s only one New York and New Yorkers deserve the best Sprint has to offer,” said Marcelo Claure, Sprint CEO. “A few months ago we created a dedicated team on the ground in New York to understand the needs of New Yorkers and win locally. The New York market is critical to our success and I’m so proud of the entire team for what they accomplished in such a short time. We’re not satisfied so we’re doubling down on our efforts in the Big Apple.”

As a result of investments made locally, New York City area customers are experiencing faster, stronger, more reliable service than before with the Sprint LTE Plus Network. In 2016 Sprint has doubled the peak download speed and capacity of its 2.5GHz cell sites across the New York metropolitan area with the deployment of two-channel carrier aggregation – an LTE Plus feature that creates a wider lane to allow more network traffic to travel at higher rates, resulting in even faster data speeds for customers. Sprint has started to deploy three-channel carrier aggregation in high-traffic markets such as New York City which will provide peak download speeds of more than 200 Mbps on capable devices when available.

Sprint has continued to invest and improve its service in public venues across the city. The company has deployed high-speed 4G LTE at the Port Authority Bus Terminal and inside the Queens Midtown tunnel this year and expects to do the same in the Holland and Lincoln tunnels in the coming months. Sprint installed a new 4G LTE indoor wireless system at Prudential Center Arena in Newark, NJ, and was on-air with new 4G LTE service at the grand opening of the Oculus, kicking-off of the first major phase of the World Trade Center Transportation Hub and Mall. Sprint continues to lead efforts to bring 4G LTE to the entire New York City subway system with more sites on-air than any other carrier.

“As New Yorkers, we are proud to say that Sprint has never been better here in New York City, and with the continued work of our terrific team, we are getting better every day,” said Karen Paletta, Sprint president, New York and Philly tri-state region. “We invite customers from other wireless carriers – including former Sprint customers – to give us a try by visiting one of our hundreds of area locations, to learn more about everything we offer: the latest devices on our fast LTE Plus network, great service and huge savings, all with our 30-Day Total Satisfaction Guarantee.”1

It’s a great time to switch to Sprint as the company offering the best value in wireless with its incredible plans including 50% off most current Verizon, AT&T and T-Mobile standard rate plans, with savings until May 31, 2018,2 and Unlimited Freedom, the most inexpensive unlimited data plan with no access charges or hidden fees.3 One New Yorker who recently made the switch is featured in the company’s new marketing campaign across the city: Paul Marcarelli, the guy who used to ask if you could hear him for Verizon. Paul is pictured standing in front of various city locations – Times Square with costumed performers, a pedicab and a bodega ATM, for example – reminding savvy New Yorkers that they shouldn’t “get hustled” into paying more for their wireless service when there’s only a 1% difference in network reliability among carriers.4 The campaign includes radio, digital and out-of-home ads in high impact and high-traffic locations such as Madison Square Garden, Bryant Park, Port Authority and Barclays Center.

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 59.4 million connections as of June 30, 2016 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at or and

1 Valid for a limited time. If a new customer or an existing customer adds a line of service (phone, tablet or MBB) and deactivates within 30 days, Sprint will credit all device charges (Installment Billing, Lease, or Early Termination Fee, when device is returned) and reimburse the customer for the device purchase price or down payment, activation fee, Monthly Recurring Charge, and all associated taxes and fees. The following charges will not reimbursed: Premium content, third party billing, any international charges.

2 Discount applies to base monthly service plan only. Discount does not include competitor promotional or sale price. Carriers’ features differ. Plans exclude unlimited music and video streaming, data carryover and cloud options that other carrier plans may offer. Available on non-discounted phones. Activation fee of up to $30/line applies. Applies to Verizon Plan 2, 4, 8, 16, 24, 30, 40, and 50GBs; AT&T Mobile Share Value 1, 3, 6, 10, 16, 25, 30, 40, and 50GBs; and T-Mobile Simple Choice 2, 6 and 10GBs rate plans. Savings until 5/31/18. Other monthly charges apply.

3 All while on the Sprint network. Includes unlimited mobile optimized streaming videos, gaming and music. And, unlimited 4G LTE data for most everything else. Mobile optimized: video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2mbps. Data deprioritization applies during times of congestion. Reqs ebill. Price with autopay. Other monthly charges apply.

4 Claim based on Sprint’s analysis of latest Nielsen drive test data for average network reliability (voice & data) in top 106 markets.


Lisa Dimino, 913-258-3497