Sprint recognized as first U.S. wireless provider to set clear environmental vision and comprehensive, long-term environmental goals

December 21, 2010

OVERLAND PARK, Kan. (BUSINESS WIRE), December 21, 2010 - Sprint Nextel [NYSE: S] today announced that it received Frost & Sullivan’s 2010 Green Excellence of the Year Award in Mobile & Wireless. The award recognizes Sprint as a best-in-class company in the Mobile & Wireless industry for its demonstrated leadership and commitment to the reduction of greenhouse gas emissions, proactive approach to the deployment of renewable energy and aggressive cell-phone recycling efforts.

“Sprint is honored to receive this award in recognition of our commitment to and leadership in corporate responsibility and environmental sustainability,” said Sprint CEO Dan Hesse. “We are proud of the steps we have taken company-wide to build a more sustainable business and we will endeavor to do even more.”

Frost & Sullivan’s Green Excellence of the Year award recognizes Sprint’s leadership in reducing the environmental impact of its products and services; balancing business objectives with environmental, social and economic responsibilities; and continued focus on implementing programs and initiatives to augment existing sustainability initiatives. In its report, Frost & Sullivan specifically cited many of Sprint’s industry-leading efforts, including:

  • Green design standards, which have helped produce greener devices, such as Samsung Reclaim™, Samsung Restore™ and LG Remarq™
  • Expanded take-back programs that now offer incentives for recycling eligible old/unused devices with Sprint, and which have helped Sprint achieve the highest recycling rate in the industry at more than 41 percent
  • Sustainable packaging solutions and accessories, including solar-powered phone chargers and recyclable carrying cases
  • Collaboration with key partners to advance technologies that enable Sprint business customers to reduce their environmental impacts, including Smart Grid solutions, complementary M2M applications and unified communications

“Frost & Sullivan recognizes Sprint for their vision and, more importantly their aggressive actions, in leading the U.S. Mobile & Wireless sector in environmental responsibility” said Brent Iadarola, Mobile & Wireless Research Director at Frost & Sullivan. “Their policies and commitments clearly are driving their employees, management, suppliers and other stakeholders to fulfill this environmental vision, and have proven to validate their leadership in incorporating conservatism, responsibility and long-term sustainability throughout the full life cycle of their business processes. Frost & Sullivan is proud to present the 2010 North American Green Excellence of the Year Award in Mobile & Wireless to Sprint Nextel.”

The Green Excellence Award, a prestigious recognition of Sprint’s accomplishments in the Mobile & Wireless sector, measured Sprint and its competitors against the following criteria:

Product & Service Profile

  • Product and/or service platform characterized by long-term sustainability
  • Ability to optimize resource usage
  • Adaptability and responsiveness of the product and/or service to changing environmental needs

Business Commitment

  • Dexterity in incorporating conservation into the business concept
  • Development of product and/or service solutions to address concerns regarding climate change
  • Industry’s acknowledgement of the green initiative in question, by way of financial support, strategic support, and recognition as a pioneering venture

Environmental Accountability

  • Demonstration of obligatory responsibility in reducing environmental burden
  • Inherent features that enhance adoption/participation rate
  • Creation of collective accountability towards reducing the impact of climate change, dependency on finite resources and ecological footprint

In addition to this award, Sprint’s leadership in environmental sustainability continues to receive recognition. For the second year in a row, Sprint ranked highest among all U.S. telecom companies on Newsweek’s 2010 Rankings of America’s Greenest Companies at No. 6, up from No. 15 in 2009. Sprint was also ranked highest among the wireless carrier industry on the Carbon Disclosure Project’s “Carbon Disclosure Leadership Index.” In addition, Sprint received the “Sustainability Leadership Award” at the 2010 International Electronics Recycling Conference and Expo (IERCE) for its leadership among wireless carriers in the recycling of mobile handsets.

Through Jan. 8, 2011, each of Sprint’s three eco-friendly mobile devices – Samsung Reclaim™, LG Remarq™ and Samsung Restore™ - is available for free online (with an eligible upgrade, or new-line activation, and two-year agreement). Each of the three devices is made of at least 80 percent recyclable materials, comes in 100 percent recyclable packaging and meets the Sprint Device Eco Criteria. Customers can go to www.sprint.com for details.

Customers who purchase or upgrade to a new device are encouraged to recycle old/unused wireless devices through Sprint’s take-back programs, Sprint Buyback or Sprint Project ConnectSM. Sprint Buyback rewards customers that bring in up to five eligible wireless devices (per 12-month period) with an immediate account credit for the value of the old devices. Customers can find more information online at Sprint.com/buyback. Devices that do not qualify for the Sprint Buyback program can be donated to Sprint Project Connect, Sprint’s recycling/reuse program that accepts all used wireless phones, batteries, accessories and data cards, regardless of carrier or condition.

For more information on Sprint’s recycling programs, go to www.sprint.com/recycle. To learn more about Sprint programs that protect the environment, go to www.sprint.com/responsibility or follow @SprintGreenNews on Twitter.


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.


Sarabeth Stone, 703.689.8797